Carly Launches AI-Powered Personal Assistant Who Schedules Meetings Over Email and SMS

September 17, 2025 at 17:21 PM EDT

Carly, the company providing personal assistants for scheduling, today announced the public launch of its AI-powered assistant that coordinates, schedules, and manages calendar events with human-level quality.

“Carly’s mission is to remove a universal frustration in business: scheduling,” said Sarah Warman Hirschfield, founder of Carly. “We combine the efficiency of Calendly, the natural language processing capabilities of ChatGPT, and the familiarity of email and text communication to bring scheduling into the modern age.”

Carly works like a human assistant. Users simply copy Carly on an email thread, and she proposes times, sends calendar invitations, and handles reschedules. Unlike booking links, which can feel impersonal, restrictive, or cancellation-prone, Carly integrates directly into the tools people already use: email and SMS. Users can also send Carly event details via images and PDFs.

“Scheduling is a tax on productivity,” explained Hirschfield. “Back-and-forth emailing, cross-referencing calendars, and manually adding events require time and brainpower. Personal assistants are great because they can take these necessary and nuanced yet routine tasks off your plate.”

Carly has scheduled thousands of events for hundreds of clients. Customers range from startup founders and sales professionals to parents and professors juggling appointments.

Email-based personal assistants have been around for a decade, explained Hirschfield, but early companies, such as X.ai and Clara Labs, discontinued their products after acquisitions. The recent AI wave has inspired a new batch of such startups.

“Our goal is to continue to raise the bar for how good AI can be,” said Hirschfield. “First, we want to surpass human personal assistants on every metric that matters. Carly is fast and accurate, but can she have the best personality, can she think a thousand steps ahead? Second, we want to expand Carly’s job responsibilities. Currently, she can search the web to find coffee shops and do research. Next, she will be able to make reservations, book flights, and more. Third, we want to raise the standards in our industry for quality. We are an anti-slop, zero-mistake type of company, and we think this should be table stakes. Finally, we want to achieve all this while continuing to have the best customer service.”

ABOUT CARLY: Carly is an AI personal assistant that handles scheduling over email and SMS. For more information about Carly, please visit calbotservice.com.