About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Personetics Launches PrimacyEdge - Driving Bank Primacy with Cognitive Banking

Groundbreaking product deciphers consumers’ external banking relationships and provides a personalized, proactive approach to drive a greater share of wallet.

Personetics, the global leader in AI-powered Cognitive Banking, today announced the launch of PrimacyEdge, a groundbreaking product designed to help banks achieve primacy by understanding their customers’ relationships with other financial institutions and providing a personalized, programmatic approach to strengthening loyalty and increasing share of wallet. PrimacyEdge is part of Personetics’ Engage product suite.

Today’s frictionless financial marketplace makes it easy for consumers to bank with multiple financial institutions. Research shows that most use comparison sites and hold accounts at two or more institutions, making it difficult for banks to build primacy and retain profitable, long-term relationships.

PrimacyEdge adds to the Cognitive Banking Platform’s ability to drive customer engagement and product sales. It tackles Primacy challenges by assisting banks in detecting customer activity with other institutions and proactively delivers relevant, contextual offers to better satisfy customer needs and support their financial goals. It encompasses the entire customer lifecycle, from activation to deepening and retention, with a systematic approach that converts financial data indicators into timely, proactive actions that foster primacy.

PrimacyEdge’s flexibility enables banks to create their own primacy strategies and customize engagement flows that match their unique goals.

Udi Ziv, Personetics CEO, said: “With PrimacyEdge, banks can finally see a fuller picture of where their customers are banking—and more importantly, use that insight to deliver timely, relevant offers that help customers bring more of their financial lives into one trusted relationship.”

Michael Bernard, Senior Analyst at Celent, said: “Our research shows that most North American bank executives believe it’s more difficult to win and keep customers today, so the industry needs innovation to foster deeper, more profitable customer relationships, and win the battle for primacy. Understanding each customer’s needs and helping them reach their financial goals will achieve this.”

For more details on the state of primacy, read Personetics’ article titled: The Battle for Banking Primacy: How AI-Powered Intelligence Is Reshaping the Fight for Customer Relationships here, and be sure to check out our PrimacyEdge video here.

About Personetics

Personetics is the leading provider of AI-powered personalization and engagement solutions for financial institutions worldwide. Trusted by banks serving over 150 million customers, Personetics helps financial institutions drive deeper relationships, increase share of wallet, and deliver meaningful financial wellness outcomes through its Cognitive Banking Platform.

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