PR Influence & Impact: Avenue Z Expands NYC Office to Match Strategic Communications & AI Optimization Demand

September 17, 2025 at 08:57 AM EDT

Fresh off a wave of new client wins, Avenue Z scales operations with New York office expansion focused on PR, strategic communications, and AI Optimization growth.

Avenue Z, the marketing and strategic communications agency, announced today the opening of its newest office at 156 Fifth Avenue in New York City’s Flatiron District. The new space nearly doubles the agency’s footprint in New York and represents a major milestone in the company’s rapid national expansion, marking the next phase of growth for one of the industry’s fastest-scaling marketing and communications firms.

Located in one of Manhattan’s most iconic neighborhoods, the Flatiron office will serve as a central hub for Avenue Z’s growing roster of clients, as well as a strategic base for its expanding public relations division. The office is designed to support integrated campaigns across earned, owned, and paid media.

“This new space is a reflection of the momentum we’re building across every aspect of the business,” said Jeffrey Herzog, Founder and CEO of Avenue Z. “From AI visibility strategies to high-touch PR campaigns - our clients are coming to us for more integrated solutions. This new space gives us the strategic advantage to deliver on that promise.”

The Flatiron opening comes on the heels of several significant client wins, including Republic Technologies, Prospero, Ualett, and Core VC, alongside managing longtime clients like Sagard, Torch Capital, Athena Capital, and Tassat. With recent key leadership additions across media, strategy, and content development, Avenue Z has also promoted rising talent from within, reinforcing a culture of growth, mentorship, and long-term investment in people.

“We’ve been building the PR team from the ground up, with both outside talent and internal advancement,” said Libbie Wilcox, VP and Managing Director of Avenue Z New York. “This office is designed to support that growth. It’s a space where our team can move fast, think big, and deliver meaningful outcomes for some of the most influential leaders in finance and beyond.”

Wilcox’s team, which specializes in strategic communications for tech, finance, venture capital and private equity, will anchor the new location. Avenue Z’s approach to PR is distinct: one team, fully integrated with performance media, digital marketing, and content strategy. This convergence model has become a core differentiator for the firm, and a cornerstone of their AI Optimization solution, helping brands regain traffic and visibility from AI search.

About Avenue Z

Avenue Z is a marketing and communications agency leading AI optimization, driving influence across all channels - from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence. AvenueZ.com