About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Snappy Kraken Launches Real-Time AUM Pipeline Dashboard, Enabling Enterprises to Prove ROI and Scale Organic Growth

New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for enterprise forecasts and advisor adoption

Snappy Kraken, the martech innovator dedicated to powering smarter, more efficient financial advisor marketing initiatives, today announced the release of its AUM Pipeline Dashboard to give firms unprecedented visibility into growth and ROI on marketing activities across the enterprise. By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results. This new capability turns marketing data into business intelligence, helping enterprises scale what works and predict future growth. Snappy Kraken is now the only marketing automation platform for advisors that reports impact in terms of enterprise-wide AUM growth.

The dashboard, available within Snappy Kraken’s Enterprise Hub, gives broker-dealers (BDs), wealth management firms, large registered investment advisors (RIAs) and multi-advisor organizations clear visibility into how marketing efforts translate into pipeline growth and new assets. For the first time, enterprises can directly connect AUM growth to marketing initiatives in a single, unified view. The new dashboard gives C-suite leaders firm-wide forecasts of business outcomes, while equipping advisors with performance data that validates their efforts and drives adoption. By revealing the total opportunity across the pipeline – including investable assets, forecasted client AUM and marketing's direct impact to existing client AUM – the dashboard turns marketing from anecdotal to accountable.

“For years, financial firms have struggled to prove the impact of marketing,” said Robert Sofia, CEO of Snappy Kraken. “For the first time, this dashboard provides clear proof that marketing generates organic growth in the metric executives care about most—dollars of managed assets. Combined with our success plans and implementation support, this gives enterprises the infrastructure to move beyond fragmented tools and scale a measurable, organic growth engine.”

To support full advisor implementation, Snappy Kraken provides a structured success plan that includes pilot programs, phased rollouts, advisor benchmarking, case study documentation and ongoing utilization reporting—enabling firms to measure both outcomes and adoption. As part of this phased rollout, Snappy Kraken will begin enabling the dashboard for select firms. In mid-October, access will extend to individual advisors through the Marketing Hub, giving them personalized visibility into their own pipeline growth.

This new capability also reinforces Snappy Kraken’s leadership in defining the “Modern Growth Stack,” an enterprise-grade framework outlined in its recent white paper. The framework shows how firms can unify siloed technology, enforce compliance and scale advisor adoption by leveraging automation, artificial intelligence, data analytics and content strategy. By embedding AUM pipeline reporting into its marketing automation platform, Snappy Kraken enables firms to consolidate data, integrate with CRMs, connect lead sources and evaluate results within a single system—a process that previously required multiple tools and manual workarounds.

To learn how enterprises can leverage integrated technology to execute automated, personalized and measurable marketing, download the full Modern Growth Stack whitepaper. For more information on Snappy Kraken and its commitment to helping enterprises move beyond disconnected technology and scale measurable growth through unified marketing technology, please visit snappykraken.com.

About Snappy Kraken

Snappy Kraken is an award-winning marketing technology (martech) firm that provides original content, marketing automation, personalized website design and bold, unique marketing campaigns for the financial services industry. Each of these marketing campaigns is informed by rich data.

Snappy Kraken’s innovative approach has earned the company widespread recognition. In 2024, Snappy Kraken received the Wealth Management Industry Award (Wealthie) for Digital Campaign of the Year and the ThinkAdvisor Luminaries award for Excellence in Marketing. The company was also awarded Financial Planning’s 2024 Innovation Award for its AI-Powered Email Builder and, for four consecutive years, was named Best Overall Content Marketing Software by MarTech Breakthrough (2019-2023). In recent years, Snappy Kraken also ranked #8 and #3 on Financial Planning’s Best Fintechs to Work For lists.

To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit SnappyKraken.com.

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