About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Dental.com Partners With Firstgrin to Bring Parents 24/7 Access to Virtual Dental Care for Newborns

Dental.com, a leading virtual dental care platform powered by Virtual Dental Care, Inc., today announced a strategic partnership with Firstgrin, the innovative provider of baby oral care kits and educational tools for parents of newborns. Together, the two companies are bringing a new standard of accessibility, guidance, and peace of mind to families navigating their child’s earliest oral health needs.

Firstgrin equips parents with essential baby oral health kits, as well as an app filled with educational resources and tracking tools to help families monitor their child’s dental development. Through this new partnership, Firstgrin users will also gain seamless access to Dental.com’s 24/7 virtual dental care services—all directly within the Firstgrin app.

Parents will be able to:

  • Consult with licensed dentists anytime, day or night, for clinical guidance and reassurance.
  • Capture and upload photos of their child’s mouth and teeth, allowing Dental.com’s AI-powered technology to track oral health over time and detect potential issues early.
  • Receive expert advice during dental emergencies, which rarely follow office hours and can cause heightened stress for new parents.

“Caring for a newborn is already overwhelming, and parents shouldn’t have to worry about whether they can reach a dentist when concerns arise,” said Richard Lee, Co-Founder and CEO at Dental.com. “By integrating our virtual dental services into Firstgrin’s trusted platform, we are empowering parents with accessible, reliable care whenever they need it most.”

Early emphasis on oral health is crucial for establishing a foundation of lifelong dental wellness. Together, Dental.com and Firstgrin are pioneering a future where dentistry is more accessible, proactive, and supportive—helping parents feel confident in making the best decisions for their children.

“Firstgrin was founded on the belief that oral health starts at day one,” said Dr. Ashley Lerman, Founder and CEO at Firstgrin. “By partnering with Dental.com, we’re ensuring that parents not only have the right tools at home but also expert, clinical support at their fingertips. This collaboration makes caring for a little one’s smile simpler, smarter, and more effective.”

About Dental.com

Dental.com, powered by Virtual Dental Care, provides 24/7 access to licensed dentists through live virtual consultations, AI-powered dental photo assessments, and tools for ongoing oral health monitoring. Trusted by some of the largest dental insurers like Cigna, Aetna, MetLife, and Humana, Dental.com empowers patients and families to take control of their dental health with convenient, accessible solutions.

About Firstgrin

Firstgrin helps parents prioritize their baby’s oral health from the start with customized baby oral care kits and an intuitive app featuring educational content and health tracking tools. By giving families the right products and guidance, Firstgrin is redefining how parents approach early oral care.

Early emphasis on oral health is crucial for establishing a foundation of lifelong dental wellness. Together, Dental.com and Firstgrin are pioneering a future where dentistry is more accessible, proactive, and supportive.

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