About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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‘Prostate Cancer: Real Talk’ Podcast, Started By A Prostate Cancer Survivor, Grows Audience and Builds Marketing Muscle

With 18 million YouTube/social media impressions since July 1, podcast builds community with families of people searching for information and support

After being stunned by a diagnosis that he had prostate cancer, television and advertising executive Elverage Allen created Prostate Cancer: Real Talk, a podcast that is drawing a growing audience and helping pharmaceutical companies reach patients, especially Black men, who are more likely to have the disease and more likely to die from it.

Especially during September, which is Prostate Cancer Awareness Month, El and his wife Shay’s podcast delivers information about dealing with the stigma and often embarrassing realities of living with the disease for patients and their families. The podcast features real patients and couples talking about their real-life experiences. It also features doctors, and other clinical experts.

In one recent season Prostate Cancer: Real Talk drew an average of 2 million YouTube impressions per week and total listenership of 4.4 million minutes of watch/listen time.

Since July 1 this season, Prostate Cancer: Real Talk has generated 18 million YouTube and social media impressions and 3.4 million interactions and engagements. Its engagement rate is an off-the-scale 18.54% (10% is considered exceptional).

The podcast is not only connecting with people dealing with cancer, it is delivering for sponsors. Prostate Cancer: Real Talk has exceeded delivery targets and other marketing goals.

“We develop a personal relationship with our audience and stress the totally unique nature of the show. We are a support community! It is a place where we can go for information, but more importantly, to share YOUR personal experience, YOUR story, YOUR feelings, and YOUR concerns,” said Allen. “Prostate Cancer is not a subject you can bring up at work around the coffee machine.”

Prostate cancer affects one in eight U.S. men. According to a recent American Cancer Society Report, for the first time in 20 years, the incidence rate for Prostate Cancer increased, resulting in 313,780 new cases and 35,700 deaths annually.

Black men are 70% more likely to develop the disease and more than twice as likely to die from it.

El and Shay decided to start the podcast to help other families share their experiences and get answers to their questions and built a community.

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