About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Book Publicist Scott Lorenz Offers Authors Strategic Guidance on Maximizing Social Media for Book Publicity

By: Get News

Plymouth, MI, USA - July 28, 2025 - Renowned book publicist Scott Lorenz, President of WestWind Book Marketing, shares expert insights on leveraging social media to boost book visibility in his blog The Book Publicist. "The real secret to a book's success is publicity," says Lorenz, emphasizing the vital role that targeted online activity plays in an author's promotional strategy.

On his blog, Lorenz covers a wide range of social media strategies for authors, including building an effective author website, harnessing the power of TikTok and Instagram to drive book sales, insider media tips from former national TV producer Jess Todtfeld, and using platforms like NetGalley and Google Books for promotional reach.

In today's digital age, social media is a driving force behind public perception, consumer behavior, and media visibility- essentially shaping how the world communicates and connects. For authors, a strong social media presence is no longer optional; it's a critical component of a successful book marketing strategy. Platforms like Instagram, TikTok, and X (formerly Twitter) offer powerful tools for building an audience, engaging with readers, and generating buzz. Without a thoughtful and consistent online presence, even the most compelling books risk going unnoticed.

With decades of experience in the publicity industry and a keen understanding of the evolving digital landscape, Scott Lorenz is the book marketing expert. Through his blog, Lorenz provides authors with actionable strategies to navigate social media for maximum book exposure.

Authors ready to elevate their book marketing strategy and discover the full potential of social media should visit The Book Publicist for proven tactics and insider secrets. Don't leave your book's success to chance- learn from one of the industry's leading book publicists today.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz's new award-winning, bestselling book: Book Title Generator - A Proven System in Naming Your Book (www.BookTitleGenerator.net).

Media Contact
Company Name: Westwind Communications Book Marketing
Contact Person: Scott Lorenz
Email: Send Email
Phone: 734-667-2090
Country: United States
Website: https://www.WestwindBookMarketing.com

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