About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Shinemage Group Appoints Maye Musk and Song Seung Heon as Brand Ambassadors for Oganacell

Hybrid DNA Brand Accelerates Globalization Strategy

Hangzhou, China – june 4, 2025 – Premium derma-cosmetic brand Oganacell named Maye Musk as Cleansing/Mask Ambassador and Song Seung Heon as Brand Ambassador at its global launch in Hangzhou. The event showcased Oganacell’s fusion of technology and skin aesthetics.



As a multinational with dual China-Korea headquarters, Shinemage Group leverages 15+ years of global supply chain expertise to incubate brands. Oganacell marks a key milestone in its expansion.


Core Brand Strategy  

  • Global Expansion: CEO Jin Xingguang emphasized Oganacell’s "inherently international DNA," contrasting region-focused competitors. Backed by clinical data from 100,000+ users, the brand bridges Korean medical standards with at-home care. Now active in the US, Japan, and Southeast Asia, it targets global coverage in 3-5 years.  



  • Science-Driven Approach: Founder Director Oh Ga-Na champions "skin recalibration" through personalized regimens. Oganacell is building a worldwide skin database to redefine treatment standards.  


  • Innovative Products: R&D Head Jung Bok-kyung launched the DERX™ Oxygen Cleansing Series and V-mode Contour Recalibration Series – clinically proven formulas replicating in-office procedures.  


Ambassador Collaborations  

  • Maye Musk fronts the "Dust It Off" campaign, stating: "Oganacell helps me reconnect with myself through cleansing rituals."  


  • Song Seung Heon noted: "Skin recalibration isn’t fighting time, but letting skin find its rhythm."  


Immersive Launch Experience  

Global Impact: The event united 1,000+ top beauty professionals, influencers, buyers, and consumers from 10+ countries, reaching over 100 million globally, marking a definitive global beauty moment.


Highlights included:  

  • A "Future Skin Recalibration Space" with holographic consultations and interactive diagnostics.  
  • Oganacell dermatologist group live consultation.  
  • Landmark activations at the “Gate of Hangzhou” and Big Lotus Stadium with AI photo experiences.  



Next Chapter  

Hangzhou not only marks the launch of the Oganacell brand and also the global journey of Shinemage Group. 


Company name: shinemage group

Contact person: park

Email: park@shinemage-global.com

Address: Hangzhou,Zhejiang,China



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