About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Sends Joins Web3 Leaders at EthCC 8: Alona Shevtsova Highlights Blockchain’s Real-World Impact


Sends took part in this year’s Ethereum Community Conference — EthCC 8, which gathered the brightest minds in Web3, blockchain, and fintech in Cannes, France. As the largest Ethereum event in Europe, EthCC provided an intensive four-day program of presentations, networking, and insightful discussions on the evolving role of decentralised technologies in reshaping global finance.


The Sends team joined thousands of developers, founders, and fintech leaders to explore how Ethereum infrastructure is driving innovation in payments, compliance, and cross-border money movement. With a focus on stablecoins, programmable finance, and regulatory-grade privacy technologies, the conference aligned closely with Sends’ vision. Organisers stated that over 6,000 attendees, 69 sponsors, more than 500 speakers, and 200 side events were expected. 

Reflecting on the event, Alona Shevtsova, CEO of Sends, commented:

"EthCC 8 reaffirmed what we’ve long believed: the future of finance is programmable, borderless, and open. As regulators and institutions begin to embrace blockchain’s real-world use cases, it’s essential for companies like Sends to stay connected to the ecosystem’s most active builders and thinkers. The insights and partnerships we’ve gained in Cannes will directly shape how we expand our payment infrastructure and deliver more transparent and efficient solutions to our clients".

Among the standout sessions for Sends were discussions on the increasing adoption of stablecoins by global financial players, a topic the Sends team actively contributed to by sharing insights from their experience building cross-border payment infrastructure. The company participated in discussions about how Layer 2 technologies and zero-knowledge proofs are enhancing transaction efficiency and scalability. Sends also participated in panels and side events where leaders from the Ethereum Foundation and StarkWare highlighted the potential of chain abstraction and legal-grade selective disclosure, developments that strongly align with Sends’ own vision for compliant and future-ready fintech solutions.

About Sends

Sends is a financial service provider headquartered in London. Since 2017, it has offered a comprehensive range of payment solutions as an FCA-authorised Electronic Money Institution (EMI). The company provides a secure and user-friendly platform for international money transfers, serving both individuals and businesses.

Contact Information

For media inquiries or support, contact: support@sends.co | contact@sends.co

Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048).

Address: Office 39.18, Level39, One Canada Square, London, England, E14 5AB

Marketing Department contacts: pr@sends.co

Contact: Anastasiia Pervushyna


 





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