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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
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Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Magnite Research Uncovers Ads on TV, Including Streaming Services, Generate a High Level of Trust and Recall in Australia

By: via GlobeNewswire

SYDNEY, Australia, Aug. 02, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in Australia.” The study finds 65% of TV viewers watch ad-supported streaming in the country and the effectiveness of TV advertising, including streaming, drives a high level of trust and recall. Among ad-supported viewers, 83% trust the ads they see within TV and streaming services, compared to 58% of social media users who trust ads, including video ads, within social. In addition, 57% of ad-supported streamers remember ads the most within TV (including streaming services).

The research finds Australian streaming audiences are leaned into streaming content, and that it captures audience attention better than social media. 92% of ad-supported streamers view streaming content for more than 30 minutes each time they tune in and those who only watch ad-supported streaming are watching over 2 hours a day, on average. Comparatively, the majority of social media users1 (70%) state they launch social media apps multiple times throughout the day and each session is brief, lasting just a few minutes.

“We’re witnessing a transformation of the TV landscape as ad-supported streaming viewership is achieving scale throughout Australia and almost as many consumers are watching TV shows on streaming services with ads as traditional TV,” said Juliette Stead, Head of JAPAC at Magnite. “Streaming TV’s immersive viewing environment captures viewers’ attention for longer periods than social media and wins in terms of ad attention and recall, making this an effective channel brands should be actively exploring.”

Key findings from Magnite’s study include:

  • Streaming services with ads are continuing to attract new audiences - 55% of non-streamers would likely use a new free or reduced-rate service with ads and 63% of paid, ad-free streamers are happy to see ads in order to lower their monthly streaming service bills.
  • Streaming services have become indispensable to ad-supported viewers in Australia. 77% of ad-supported streamers consider streaming services a must-have in their household and 48% said they are watching more streaming content than the year prior, compared to just 5% who are watching less.
  • Australian streamers are consuming TV content on multiple screens and exposure to brands across multiple devices drives purchasing intent. 69% of ad-supported streamers are more likely to make a purchase from a brand that they engaged with across multiple devices.

To explore additional insights, please click here.

Methodology
Magnite engaged Harris Interactive to execute an online survey of 1,242 respondents in Australia from May 24 - June 1, 2023. The respondents are people ages 16-74 who watch 7+ hours of TV (including streaming) a week.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contact:
Einsteinz Communications
Carlotta Vittori
carlotta@einsteinz.com.au
0449 207 228

1Social media users are those who use one or more of the following platforms: YouTube, Facebook, Instagram, Snapchat, TikTok or Twitter


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