About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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AdRoll’s Q4 2024 State of Digital Marketing Report Finds Display CPM Up 39% Amid Election Impact and Shorter Holiday Season

SAN FRANCISCO, Oct. 29, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q4 2024 edition of its State of Digital Marketing Report. Drawing on data from over 20,000 online businesses, the report offers strategies to help digital marketers maximize return on ad spend (ROAS) and optimize campaigns during the end-of-year shopping season.

In Q3, display cost per mille (CPM) was up 39% year over year, aligning with typical seasonality trends as the end of the year approaches. The cost of social media advertising across Meta, TikTok and Pinterest trended upward toward the end of Q3, echoing the trajectory of display CPM. However, Meta’s CPM increased earlier than TikTok’s and Pinterest’s, likely because it’s the only platform of the three that supports political ads.

Typically, Halloween kicks off the holiday season. However, with the highly-competitive U.S. presidential election quickly approaching, consumer attention will likely remain focused on election news until the outcome is finalized. On top of this, the 2024 peak holiday shopping season is shorter by five days, the shortest it’s been in five years. This condensed timeline could also contribute to increased shipping costs and higher risk of delays. These factors shorten the window and accessibility for marketers to reach and engage with their target customers for the holiday season.

“To navigate the challenges of this holiday season, marketers must carefully assess and adjust their budget allocations to maximize impact during peak shopping periods,” said Will Yeo, customer onboarding manager at AdRoll. “As we approach the end of the year and look ahead to 2025, businesses should also consider the benefits of connected TV (CTV) advertising, prepare for the potential TikTok ban in the U.S., anticipate third-party cookie deprecation, and experiment with incorporating AI to stay competitive.”

For more information and actionable insights, visit https://www.adroll.com/state-of-digital-marketing-report.

About AdRoll
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full-funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at adroll.com.

Media Contact
Katie Jewett
Public Relations for AdRoll
adroll@upraisepr.com
415-397-7600


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