About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Comscore Unveils Key Insights in 2024 State of Gaming Report

RESTON, Va., July 17, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its 2024 State of Gaming Report. The in-depth analysis reveals significant trends and insights for advertisers, marketers, and publishers, and addresses the growth of emerging fronts such as Netflix and cloud gaming.

The report revealed that 62% of adults aged 18 and over engage in video gaming. The gaming community shows a strong preference for variety, with 77% of gamers playing on more than one platform (PC, console, or mobile). Interestingly, 45% of gamers don’t mind rewarded ads, indicating a potential area for strategic advertising. Additionally, video game-branded movies have proven to be box office successes, further cementing the cultural impact and economic potential of the gaming industry.

“Our 2024 State of Gaming Report highlights the cultural significance of gaming and the vital role of gamer behavior for brands looking to tap into this dynamic and engaged audience,” said Steve Bagdasarian, Comscore’s Chief Commercial Officer. “Comscore’s data empowers advertisers to confidently shift spend into the gaming economy, unlocking incremental reach and media performance by targeting this largely underleveraged brand environment.”

“As gaming continues to grow as an advertising channel, more advertisers effectively make it part of their omnichannel strategies to reach and engage vast and diverse audiences,” said Itamar Benedy, Anzu’s Co-Founder and CEO. “Comscore's 2024 State of Gaming Report helps advertisers better understand gamer behaviors and preferences to deliver more relevant in-game ad experiences to their consumers and get maximum impact from their investments.”

More Highlights of the 2024 State of Gaming Report:

1. Gaming Landscape and Audience Growth:
  
  • In 2023, gamers spent a staggering 45 billion hours on online video content with 77% of gamers playing on more than one platform (PC, console, or mobile).
  • Millennials comprise the largest segment in the adult gaming population.
2. Advertising Opportunities in Gaming:
  
  • The gaming sector offers unique advertising formats, such as in-game product placements, rewarded advertisements, and livestream sponsorships.
  • Two in three gamers who have seen regular or pop-up ads in games feel that advertisements positively/neutrally impact their gaming experience.
  • In-game transactions remain a crucial revenue stream, with 82% of gamers having made an in-game purchase in a freemium game.
3. Social Media and Gaming
  
  • 68% of gamers who agree that “seeing a brand featured in a game makes me more interested in learning more” indicated that they would take to social media to learn more about a brand after seeing it featured in a game.
4. Esports and Livestreaming:
  
  • Esports and livestreaming continue to gain popularity, especially among younger generations. Approximately 86% of Gen Z and 80% of Millennials who are aware of esports have watched, while 53% of Gen Z and 61% of Millennials who are aware of livestreaming have engaged with the content.
  • Esports is also a social activity with a vast majority of watchers (79%) indicating that they watch with others.
5. Emerging Fronts in Gaming:
  
  • Cloud gaming and Netflix gaming are emerging trends with significant growth potential. Cloud gaming allows users to play high-end games on low-end hardware without the need for downloads.
  • Over two-thirds of gamers subscribe to Netflix, presenting opportunities to increase awareness and usage for Netflix Games.
6. Movies and Gaming
  
  • The box office success of gamer-themed movies like Mario Bros ($574.9 mm), Sonic 2 ($190.9 mm), Uncharted ($148.6 mm), and others should not be overlooked. 

Find the Comscore 2024 State of Gaming Report at comscore.com/stateofgaming.

About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

Media Contact:
Marie Scoutas
press@comscore.com


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