About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Intent IQ Announces Availability of Bid Enhancement Solution on Google Cloud Marketplace

NEW YORK, April 28, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a privacy-forward, next-generation identity resolution leader, today announced Intent IQ’s innovative Bid Enhancement solution is now available on Google Cloud Marketplace. As a result, Google Cloud customers can now easily access and leverage this powerful tool to improve advertising outcomes and maximize monetization.

Intent IQ’s Bid Enhancement addresses the increasing prevalence of signal loss in the marketplace, providing real-time identity resolution for privacy-compliant environments. Intent IQ’s collaboration with Google Cloud offers several technical advantages including:

  • Prebid Identity Module Integration: Supporting enhanced identity resolution in cookieless environments
  • Real-Time ID Sync: Matching demand-side platforms (DSPs) and supply-side platforms (SSPs) IDs in real time
  • Proprietary Identity Engine: Filling gaps in real time across major browsers like Safari, Edge, and Firefox
  • One-Tag Implementation: Supporting multiple implementation options including Prebid (header bidding), JS, or RTB server-side setups
  • UI Dashboard: Offering real-time performance tracking for programmatic SPO (Supply Path Optimization) and A/B testing to enhance performance tracking.

The collaboration also streamlines the purchasing process, offering commercial benefits including the following:

  • Cost Optimization: Customers can use their existing Google Cloud spending commitments to purchase SaaS products.
  • Simplified Procurement: Accelerate the procurement cycle and accelerate vendor reviews
  • Consolidated Billing: Better visibility over both Google Cloud and third-party marketplace spend in a single, cohesive Google Cloud console view
  • Payment via Google Credits: Customers can use Google Cloud credits for payment, making it easier to manage cloud expenses
  • Vetted Solutions: Adherence to rigorous technical validation, ensuring seamless integration with Google Cloud environments

Intent IQ’s Bid Enhancement solution, available via Google Cloud Marketplace, is ideal for the following target audiences:

  • Publishers: Maximizing monetization across cookieless environments
  • Ad Tech Platforms: Optimizing revenue streams for display, video, and native ads
  • Enterprises: Addressing cookieless challenges with real-time identity resolution

“We are thrilled to partner with Google Cloud to offer our Bid Enhancement solution to a broader audience,” said Roy Shkedi, CEO of Intent IQ. “This collaboration is a significant step forward in our journey to help publishers tackle the challenges of cookieless environments while optimizing their ad revenue streams. With easy access to our solution through Google Cloud Marketplace, customers can realize immediate, measurable results.”

“Bringing Intent IQ’s Bid Enhancement to Google Cloud Marketplace will help customers easily access this solution on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Intent IQ can now securely scale and support customers seeking to use Bid Enhancement to optimize their advertising strategies and improve advertising outcomes.”

Intent IQ’s Bid Enhancement solution is now available directly through Google Cloud Marketplace. For more information, please visit the link here.

About Intent IQ

Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprising over 170 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. The company's solutions include privacy-friendly identity resolution, first party ID clustering technology, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

Contact:
SiliconAlleyMedia for IntentIQ
alex@siliconalley-media.com


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