San Antonio, TX, May 13, 2025 (GLOBE NEWSWIRE) -- WeSalute, formerly Veterans Advantage, today unveiled major enhancements to its platform and a significant expansion of its recognized service communities, strengthening its mission to deliver "A Real Thank You^®". Launched in time for the celebration of National Military Appreciation Month this May, these updates include improved exclusive benefits for the military members WeSalute has long served. Importantly, the WeSalute platform will soon also extend recognition and benefits to first responders, nurses, medical providers, government employees, teachers, and students – honoring the broad spectrum of service that ensures our collective safety, prosperity, and security.

More Than a Discount. A Salute.

For over 25 years, WeSalute has been dedicated to honoring the U.S. military community — active duty personnel, veterans, and their families. Guided by this principle, WeSalute offers value through two distinct membership levels. A complimentary WeSalute membership provides foundational recognition, while the premium WeSalute+ subscription unlocks a robust suite of exclusive benefits. WeSalute+ members gain access to curated, high-value savings on air travel, technology products, retail, everyday essentials, and more, utilizing a secure WeSalute+ ID Card designed to protect their privacy during in-person offer redemption.

Enhanced Support and Recognition: New WeSalute Initiatives

WeSalute's expansion this month goes beyond discounts, introducing new services designed for deeper member support and recognition.

• WeSalute+ Members can now utilize Personal Benefits Specialists, a complimentary, human-led concierge service offering personalized assistance in navigating and accessing their entitled benefits.
• Further, WeSalute launches WeSalute Travel Protection, providing critical year-round coverage for WeSalute members, including up to $50,000 in emergency medical evacuation and AD&D insurance for a low daily cost (around 22 cents), with WeSalute+ members enjoying a 50% discount.
• Finally, the new Gift of WeSalute+ giving program allows anyone to express gratitude by gifting a premium annual membership to disabled veterans and Medal of Honor recipients, honoring their service with access to valuable savings and benefits.

Helping Our Military Heroes Connect with Vet-Friendly Employers

Furthering its mission to honor and support the military community, WeSalute offers the WeSalute Jobs & Careers Network as a free resource for its members and employers specifically seeking military talent ("vet-friendly employers"). This platform facilitates meaningful connections between transitioning service members or military veterans and employers who value military experience. It underscores WeSalute's holistic approach, providing not only recognition and discounts but also vital resources that empower career growth and success after service.

WeSalute Founders' Vision: Honoring Service

WeSalute was co-founded by Lin & Scott Higgins. Scott, WeSalute’s Chairman and a Vietnam War veteran has been motivated by his own experience to advocate for fellow service members, and Lin, CEO and the proud daughter of a Marine has focused on honoring military families. Scott's background includes significant contributions to veteran causes, such as early support for Vietnam Veterans of America, co-chairing the New York Vietnam Veterans Memorial Commission, and joining in a key non-diplomatic mission to post-war Vietnam. Lin shaped WeSalute’s inclusive approach recognizing the family's role. Together, their unwavering commitment fuels WeSalute's work to provide meaningful recognition and rewards, honoring the dedication of service members and their families.

Exclusive Benefits Secured Through Trusted Partnerships & Verification

WeSalute differentiates itself by securing exclusive, high-value benefits through partnerships with top-tier brands like United Airlines, JetBlue, CVS, Avis, Ford, Carnival Cruise Lines and hundreds more. These collaborations deliver real savings and perks, such as free checked bags and airline ticket discounts on flights. This trusted marketplace is powered by WeSalute's robust identity verification technology, offered free to its benefit partners. It ensures offers are protected from fraud and abuse while providing the military community (potentially over 100 million eligible current and former service members and their families) a simple, secure way to access military discounts.

Expanding Recognition to Broader Service Communities

Building on its legacy, WeSalute is now extending its recognition platform to honor other vital groups whose societal contributions often go unrewarded: first responders, nurses, medical providers, government employees, teachers, and students. WeSalute acknowledges their essential role in maintaining our safety and prosperity. Individuals in these professions can register now at WeSalute.com to receive updates as new tailored benefits and recognition programs become available.

Learn More or Join Today

To explore benefits, become a member, or learn more about WeSalute's mission to honor service, visit www.wesalute.com.

Media Contact:
Roy Asfar - SVP, Marketing
Email: press@wesalute.com