About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Brains Discuss the 7 Biggest SEO Content Marketing Mistakes

By: Magic PR

[London, UK] [October 2022]— Our society is facing a difficult financial time, the effects of which will be felt by everyone – consumers and business owners alike. In a time like this, we need to pull out all the stops to give our business an edge, and give customers a reason to come to us rather than the competition. It’s for reasons like this that SEO is still a safe bet during a recession – in fact, it’s a very wise move. So, if you’re looking to mark your website as quality, while also increasing overall traffic, an SEO-focussed content marketing strategy is the way to go. But it might not be as easy as you think!

The Brains Digital Marketing has outlined 7 of the biggest SEO content marketing mistakes businesses commit in their blog titled “7 Classic Content Marketing Mistakes, and How to Avoid Them”. The 7 biggest mistakes made in this area include, among others: failing to appropriately target the right audience for your business, overlooking SEO in your content strategy and not taking advantage of link building. See the complete list, and learn about all these mistakes in more detail, in the blog.

Speaking of the ultimate sins made in relation to SEO content marketing, Samantha Lyon, Senior Digital PR & Content Marketing Account Strategist at The Brains, says:

“There is this pervading myth that consistency is the only thing that matters when it comes to content marketing. Yes, it’s a good idea to regularly update your blog, because doing so can allow you to rank for valuable keywords, while driving more traffic. But there’s much more to it than that – which is why it’s a full-time job! You need to know what keywords you’re looking to rank for for each blog – you also need to know where to place these keywords. You need to know how to write content so it is SEO-friendly. You need to keep in mind metadata, internal and external linking, and image optimisation. You need to have a compelling call to action. But more than that, many businesses miss out on content marketing opportunities by not regularly optimising their onsite copy, knowledge bases or social channels. Along the way, it’s essential you always tie it back to solid data – what content is performing well, and how could it do better? This is what makes a good content marketer hard to come by. They need to be that delicate balance of creative and analytical.”

Samantha Lyon, The Brains

About The Brains:

The Brains is a leading digital marketing and SEO agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others. If you’re looking for help with your content marketing, get in touch with The Brains today.

Source: https://thenewsfront.com/the-brains-discuss-the-7-biggest-seo-content-marketing-mistakes/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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