About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Brains Reveal: 60% of Marketing Analytics Departments Could be Cut in 2023

By: Magic PR

[London, UK] [November 2022]— 2023 is shaping up to be a difficult year for everyone; customers, clients and businesses alike. We’re all going to have to make difficult financial decisions and cut back where we can. According to a Gartner report, the majority of CMOs have reported that they will cut back on their marketing analytics teams in 2023, with as many as 60% facing a cut.

The reasons behind this drastic cut are varied, but largely it is due to the fact that many CMOs believe analytics teams cannot truly prove their worth or influence when it comes to major marketing decisions. Despite the fact that data and analytics have always been considered a core component of marketing, it’s entirely possible that businesses will be forging ahead in 2023 without an analytics department. 

The reality is, with Google phasing out third-party cookies through GA4 and Apple allowing its users to opt out of data tracking entirely, analytics teams are finding it increasingly difficult to collect and interpret data trends. What’s more, the Gartner survey revealed that only 53% of marketing decisions are in fact influenced by analytics, and 24% of decision makers tend to trust their instincts over analytics. 

So, how can analytics teams improve, showcase their worth, and save themselves from getting scrapped in the coming year? The Brains Digital Marketing have put together a  guide exploring this issue and offering insights on how to improve output, provide more reliable data and prove your worth as an analytics department. 

To read the guide in its entirety, visit the blog below:

https://thebrainsmarketing.co.uk/news-insights/news/why-60-of-marketing-analytics-departments-could-be-cut-in-2023/

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, content marketing, lead generation and SEO services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-reveal-60-of-marketing-analytics-departments-could-be-cut-in-2023/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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