About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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The Brains Discuss: Should TikTok Feature in Your Digital Marketing Strategy?

By: Magic PR

[London, UK] [November 2022]— Times are changing, and so must your digital marketing strategy. As the years go by, new platforms will become more influential, and you’ll have to shake things up in order to reach more and varied audiences. Over recent years, TikTok is a channel that has well and truly exploded in popularity. The app has been downloaded more than 3 billion times and 8 new users join every second. Knowing this, if you’re not incorporating TikTok into your social media marketing strategies, you’re not reaching your true potential as a brand. 

You’d be forgiven for not considering TikTok yet – after all, until recently it has been seen mainly by businesses as a platform for only the youngest generation, where content is limited to quirky dancing. However, brands have become increasingly creative in the way that they create valuable, engaging content, enabling them to reach wider audiences than ever before, creating loyal brand enthusiasts and repeat customers and clients. 

Starting a TikTok account and knowing what to post and when might feel like a daunting task – which is why The Brains Digital Marketing have created a post which discusses everything from how to create a TikTok profile to how to use the platform to scale your business. You can read the full guide below:

https://thebrainsmarketing.co.uk/news-insights/insights/tiktok-marketing-strategies-2022/

Speaking of the importance of TikTok, Farhiya Ali, Social Media Strategist at at The Brains, says:

With TikTok having a predominately millennial/Gen Z audience, most users will not fall for certain marketing ploys. These audiences naturally value content that is authentic, real, and trustworthy, and that employs less invasive marketing techniques and gets straight to the point.

  • Farhiya Ali, Social Media Strategist at The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, social media marketing, content marketing, lead generation and SEO services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/the-brains-discuss-should-tiktok-feature-in-your-digital-marketing-strategy/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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