About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Peter Fretty - Vice President, Market Leader

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Digital Marketing Brains Discuss Three KPI Metrics Worth Tracking

By: Magic PR

[London, UK] [June 2022]— There are so many digital marketing KPIs out there, but which metrics are actually worth tracking? Here, digital marketing experts at The Brains outline the three key metrics that will genuinely give your business the visibility it needs. Failing to incorporate these metrics and goals into your marketing strategy will severely limit your reach and success.

Customer acquisition cost
This KPI shows you the amount of money you spend to gain new customers. It does this by measuring your total marketing investments by the number of new customers gained. Essentially, it’s the return on investments vs new leads generated.

Click-through rate
Click-through rate (CTR) is the number of visitors on your web page that follow a link to another site of your choice; it determines how engaging your content is. Depending on the amount of users taking action by clicking your links, you’ll have a clearer view of what you should or should not be implementing in your SEO strategies.

Conversion rate
The conversion rate is basically the result of how many leads were converted. It is calculated by dividing the number of people who performed the action you presented to them vs the total number of users who took the first action and did not complete it. This can give you an insight into how well your content is doing, too.

Samantha Lyon, Senior Account Manager for Digital PR at The Brains, says:

“There are a tremendous amount of digital marketing metrics we can explore and examine, and while they are all interesting in their own way, it’s important not to get bogged down with irrelevant data and vanity metrics. Domain authority means nothing if you’re not making sales. Incredibly high website traffic is meaningless if you’re not converting anybody. Beautifully written meta is less than helpful if it’s not compelling people to click through to your website. A million spammy links won’t help you get to page one. Knowing what metrics to track is key to business success, and it allows you to streamline and focus your digital strategy. It all begins with your overarching goals and business objectives – before you plummet down the SEO rabbit hole, take the time to decide what success looks like to you. The right marketing team will help you from there.”

Samantha Lyon, Senior Account Manager for Digital PR, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
Email: jonathan@thebrains.co.uk
Telephone: 0333 050 7328
Linkedin: https://www.linkedin.com/company/thebrainsmarketing
Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/digital-marketing-brains-discuss-three-kpi-metrics-worth-tracking/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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