About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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How to improve your B2B LinkedIn Campaigns

By: Magic PR

[London, UK] [July 2022]— LinkedIn isn’t just a job-search platform, or a place for professionals to post their work accomplishments. 

With over 33 million users in the United Kingdom as of March 2022, and 80% of LinkedIn users being in decision making roles, using LinkedIn efficiently can help businesses engage industry-relevant professionals and drive brand awareness. 

A few ways to ensure you’re getting the best return on investment for your campaigns is to ensure your company page is up to date, for example, ensuring your website and other social media channels link back to your page. 

Defining your LinkedIn goals allows you to set clear objectives for your campaigns and reach your target audience using keywords that your audience usually search for. 

Strategically posting on LinkedIn is vital to ensure the best results and engagement. According to Sprout Social, the best day to post on LinkedIn is Tuesday from 10am to 12pm, with Wednesdays and Thursday following as the second best days to post. 

Speaking of the increased use of LinkedIn for B2B marketing, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“When using LinkedIn for B2B marketing, it’s important to define your objectives and campaign focus. Ask yourself what your goals are, i.e. to build brand awareness, engagement, increase website visitors or do you have more broader lead generation and sales goals? Setting the foundations for what your main purpose is the most crucial step in defining your success on LinkedIn”.

  • Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains:

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains

Email: jonathan@thebrains.co.uk

Telephone: 0333 050 7328

Linkedin: https://www.linkedin.com/company/thebrainsmarketing

Website: https://thebrainsmarketing.co.uk/

Source: https://thenewsfront.com/how-to-improve-your-b2b-linkedin-campaigns/

About The Brains

The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.

Contact The Brains

86-90 Paul Street
London
London EC2A 4NE
United Kingdom

0333 050 7328

Website: https://thebrainsmarketing.co.uk/


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