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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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NJ Digital Marketing For Small Businesses: PPC Campaign Management Announced

LeapEngine, a specialist New Jersey-based digital marketing agency, announces the introduction of fully managed online advertising campaigns for businesses across the US.

New Jersey-based LeapEngine now offers comprehensive management of pay-per-click (PPC) advertising across a range of both well-established and emerging platforms, including Google, Facebook, Instagram, and TikTok. In doing so, the agency aims to reduce unnecessary costs, thereby increasing the return-on-investment that clients can achieve through PPC marketing channels.

More details can be found at https://leapengine.co/

LeapEngine specializes in assisting small businesses, a decision that allows the agency to offer a highly focused service. CEO Aya has taught digital marketing at Columbia University, and has also managed promotion for several major brands, such as P&G, Macy’s, Estee Lauder, Nestle, Comcast, AT&T, PNC & more.

“PPC ads are a powerful marketing tool, but you can waste a lot of money if they aren’t well coordinated,” a company representative explained. “Our experts manage your ad spend efficiently, maximizing your ROI and putting your brand in front of the right audience at the right time.”

Pay-per-click advertising offers several benefits, such as high visibility, the ability to target specific audiences, and control over marketing spend. According to a recent study by WordStream, PPC campaigns that have been well optimized can achieve a 200% ROI, or a return of $2 for every $1 spent.

As LeapEngine explains, many small businesses offer localized services, which is ideal for PPC marketing campaigns. With the fully managed PPC service, the agency helps businesses coordinate their PPC efforts to maximize conversion rates.

About LeapEngine

In addition to PPC advertising, LeapEngine offers search engine optimization (SEO), website development, and conversion rate optimization. The agency has also recently signed several licensing agreements with state-of-the-art AI marketing tools, which are now available to clients without the significant monthly subscription costs that would usually be charged.

“We hired LeapEngine to help guide our go-to-market strategy, and they have exceeded our expectations,” one client recently stated. “The firm is run by a team that’s professional and talented. For a small agency, LeapEngine performs like a large top-tier marketing organization.”

Interested parties can find more information by visiting https://leapengine.co/

Contact Info:
Name: Aya
Email: Send Email
Organization: LeapEngine
Address: 215 Waverly Pl, South Orange, NJ 07079, United States
Website: https://leapengine.co/

Source: PressCable

Release ID: 89134948

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