About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Newark Google Ads Campaigns For Brand Awareness & SMB Scaling: Services Updated

LeapEngine has updated its digital marketing services for small businesses and franchises in New Jersey with specialized Google Ads and social media advertising solutions.

-- LeapEngine has announced the expansion of its digital marketing services specifically designed for small businesses and franchises across the United States. The New Jersey-based agency specializes in Google Ads, Facebook advertising, and multi-platform campaign management.

To learn more about digital marketing services for small businesses, go to https://leapengine.co/

Small businesses often struggle with tracking digital advertising ROI, wasting budget on poorly targeted campaigns. The result is a cycle of guesswork - businesses spend more but see little improvement in leads or sales.

LeapEngine addresses this challenge through proprietary AI tools and hyper-targeting capabilities that extend beyond standard platform offerings from the big tech companies.

The agency's service portfolio includes Google Ads management, Facebook and Instagram advertising, TikTok campaigns, search engine optimization, web development, and conversion rate optimization. LeapEngine differentiates itself through exclusive licensing agreements with premium AI tools that dynamically modify product catalog images and provide advanced targeting options typically reserved for enterprise-level advertisers.

A spokesperson for the company said that LeapEngine’s strategy is rooted in quality and transparency: “We want our clients to understand not only where their ad dollars are going, but also how advanced tools can transform results. That’s why we pair technical expertise with clear reporting, so small business owners feel empowered rather than overwhelmed.”

The agency maintains a 99% client retention rate through active account management rather than automated campaign settings. LeapEngine's approach includes continuous optimization, detailed performance reporting, and personalized strategy adjustments based on real-time data analysis.

CEO and founder, Aya Kikimova, brings extensive credentials to the agency, including her award-winning performance marketing background and experience teaching digital marketing at Columbia University. Her previous work managing $50 million annual advertising portfolios for major brands like P&G, Macy's, and Estée Lauder helps guide LeapEngine's strategic approach for smaller businesses that often lack access to enterprise-level marketing resources.

Many of the agency’s clients operate in highly localized industries such as local startups and venues, where visibility within a specific community determines the ultimate long-term success of the business.

For more information about affordable digital advertising solutions, visit https://leapengine.co

Contact Info:
Name: Aya
Email: Send Email
Organization: LeapEngine
Address: 215 Waverly Pl, South Orange, NJ 07079, United States
Website: https://leapengine.co/

Source: PressCable

Release ID: 89169047

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