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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

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Budyn Bros. Introduces CinemAd, a Hollywood Trailer-Style Format for Cinematic Video Ads

Budyn Bros. announces the launch of CinemAd, a new approach to cinematic advertising designed to revive the emotional impact of traditional ads.

-- Budyn Bros. today announced CinemAd, a short-form, trailer-style advertising service that puts story and emotion before interruption. The approach is built to earn attention in the ruthless cycle of doomscrolling by using film techniques — story, rhythm, sound, pacing, and color — to create ads people choose to watch.

“In a feed full of content, most ads are easy to ignore. A story that makes you feel something is not,” said Mateusz Budyn, CEO. “CinemAd is our answer to that problem. It treats a 30 or 60 second spot almost like a short film, instead of a billboard.”

CinemAds are structured like Hollywood trailers rather than traditional commercials. Each spot is assembled around an emotional arc, with music and editorial timing engineered to guide the viewer through rising tension and release. The format focuses on clarity and restraint: fewer slogans, more narrative momentum.

“We design for emotion on purpose,” said Ireneusz Budyn, Chief Creative Officer. “That means building the blueprint first — what the audience should feel at second five, at second twenty, at the final frame — and then composing picture and sound to match it.”

Early work includes a launch film for BurjX, premiered at live events in Dubai and Abu Dhabi, and the Moona 2 campaign, whose Kickstarter surpassed its initial goal within minutes and ultimately raised several times the target. The studio has also delivered pieces for well-known consumer brands and worked with Fortune 500 companies like Tide and Duolingo.

“Clients want more than visibility. They want to be perceived differently,” said Arkadiusz Budyn, Chief Relations Officer. “Our job is to translate creative ambition into outcomes people can see and measure.”

The Vision Behind Budyn Bros.

The brothers’ shared vision is clear: they aim to disrupt an oversaturated ad landscape by proving that great advertising doesn’t need to be louder — it needs to be smarter, deeper, and unforgettable. The philosophy that drives Budyn Bros. is rooted in the belief that advertising can and should be a cultural force, something that resonates with audiences long after they've seen it.

The team’s work spans multiple industries and has helped startups surpass fundraising goals and global brands like Pocket FM accumulate over 465 million plays on one of their most popular shows. With its luxury positioning, Budyn Bros. elevates its clients, crafting branding campaigns that are not just seen but felt, making their products unforgettable.

Reviving the Lost Art of Advertising

The rise of short-form content, AI-generated marketing, and shallow user-generated content has led to a shift away from the deeper, more impactful commercials of years past. Budyn Bros. is bringing this artistry back with its signature CinemAd campaigns. Through their work, they hope to revive the golden age of advertising where brands didn’t just sell a product but captured the hearts and minds of their audiences.

Each ad is a carefully engineered piece of storytelling designed to spark conversations and bring brands to life. By harnessing the emotional power of film, Budyn Bros. is reshaping the way companies engage with their audiences, making every ad an event worth watching.

CinemAd is now available to brand and agency partners worldwide, offering both on-site and remote services depending on clients’ preferences and needs. Budyn Bros. provides end-to-end development, from story blueprint to production and final delivery.

About Budyn Bros.

Budyn Bros. is a U.S. studio headquartered in Chicago and founded in 2021 by brothers Mateusz, Ireneusz, and Arkadiusz Budyn. The company applies film craft to advertising with a focus on story, perception, and emotional impact. Their work spans launch films, short-form campaigns, and brand pieces for startups and established companies alike.

Media Contact

Mateusz Budyn, CEO
Budyn Bros.
Email: contact@budynbros.com
Website: BudynBros.com.

Contact Info:
Name: Mateusz Budyn
Email: Send Email
Organization: Budyn Bros.
Website: https://www.budynbros.com/

Release ID: 89169127

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