About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Kevel partners with leading American discount retailer to power its retail media network technology

--News Direct--

Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to enhancing its digital advertising capabilities and providing more value to both advertisers and customers.

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media Cloud® to build a differentiated retail media network. This move allows Dollar General to capitalize on its unique position in the market and offer advertisers unparalleled access to its vast customer base.

"We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, Director of DG Media Network Operations. "By utilizing Kevel's flexible, API-based solution, we have enacted the basis for scalability and advancement of our Retail Media network while enhancing our ability to create custom ad experiences that resonate with our customers.”

The partnership enables Dollar General to:

  • Develop tailored ad products that align with its brand and customer experience
  • Maintain full control of their first-party data
  • Offer advertisers advanced measurement and attribution analytics
  • Create seamless integrations across various digital touchpoints, including website, mobile app, and in-store displays

James Avery, Founder & CEO of Kevel, commented on the partnership: "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology. Our Retail Media Cloud is designed to give retailers like Dollar General the flexibility and power they need to build truly differentiated ad offerings. We're thrilled to support their journey in maximizing the potential of their retail media network."

This collaboration comes at a time when the retail media landscape is rapidly evolving, with more retailers recognizing the value of building in-house solutions. By choosing Kevel's API-first approach, Dollar General positions itself at the forefront of this trend, ready to adapt and innovate in response to changing market demands and advertiser needs.

Both Kevel and Dollar General are committed to driving innovation in the retail media space, focusing on creating value for advertisers while enhancing the shopping experience for customers. As this partnership develops, it promises to bring new advancements to the retail media landscape, setting new standards for what's possible in this dynamic field.

About Kevel

Kevel is revolutionizing retail media with its AI-powered, API-first Retail Media Cloud®, empowering retailers, marketplaces, and eCommerce platforms to build, level up, and scale custom ad networks while maintaining full control of their first-party data. By offering unparalleled flexibility in ad serving, audience segmentation, and self-serve capabilities, Kevel enables businesses to launch impactful retail media programs in weeks, not years.

From global food delivery giants like Delivery Hero to automotive marketplaces like Edmunds and retail powerhouses like MC (Sonae Group) and Home Depot, Kevel has proven its ability to drive significant value across diverse industries, delivering a privacy-compliant solution that supports diverse ad formats across onsite, offsite and in-app placements. With Kevel, businesses can differentiate their ad programs, maximize their share of media dollars, and take control of their retail media destiny. Discover the power of customization and performance at www.kevel.com.

Contact Details

Kevel

Jennifer Choo Director of Marketing

+1 973-343-8819

jchoo@kevel.com

View source version on newsdirect.com: https://newsdirect.com/news/kevel-partners-with-leading-american-discount-retailer-to-power-its-retail-media-network-technology-815281185

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.