About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Digital Silk Publishes Guide on Google Shopping Optimization to Support eCommerce Visibility

By: Newsfile

Miami, Florida--(Newsfile Corp. - August 11, 2025) -  Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new resource outlining strategies for optimizing Google Shopping campaigns to improve visibility and product performance in competitive online marketplaces.

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Google Shopping Optimization May Improve Product Reach and Performance

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As eCommerce competition increases, ensuring that product listings meet Google Shopping's relevance and quality criteria can potentially improve ad placement and click-through rates. The new resource highlights optimization techniques such as refining product titles, enhancing images, and implementing accurate structured data to meet platform requirements.

According to Google's retail insights, 76% of U.S. shoppers search online before visiting a store, reflecting the importance of optimized product listings in driving engagement across channels.

Key Areas of Google Shopping Optimization

  • Structuring product titles with relevant keywords and attributes
  • Using high-resolution images that meet platform guidelines
  • Creating detailed, accurate product descriptions
  • Ensuring correct GTIN, MPN, and brand information
  • Leveraging negative keywords to improve ad spend efficiency

Commentary on eCommerce Competitiveness

"Optimizing Google Shopping feeds is not just about meeting platform requirements-it's about presenting products in the most compelling and relevant way possible," said Gabriel Shaoolian, CEO of Digital Silk. "Our latest resource provides insights that can potentially help brands improve their product discoverability."

The full article, "Google Shopping Optimization: A Guide to Better Visibility," is available now on Digital Silk's website.

About Digital Silk
Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/262070

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