About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Digital Silk Partners with ShadePro to Deliver Full-Site Redesign Focused on Navigation, UX, and Conversion

By: Newsfile

Miami, Florida--(Newsfile Corp. - August 5, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has completed a comprehensive website redesign for ShadePro, a leading U.S. manufacturer and distributor of shade structures for the RV industry.

Cannot view this image? Visit: https://images.newsfilecorp.com/files/10732/261273_50495e19b4927a60_001.jpg

Mobile-Friendly Website Redesign Showcasing Product Navigation for ShadePro

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/10732/261273_50495e19b4927a60_001full.jpg

The redesign focused on streamlining product discovery, optimizing user experience across devices, and improving key performance metrics including site speed, SEO, and lead capture.

Redesign Supports ShadePro's Growth Objectives

ShadePro's existing website needed restructuring to better serve multiple audiences—from individual RV owners to commercial partners and park developers. Digital Silk's team conducted a full UX audit, reorganized site architecture, and introduced improved navigation to surface critical product information with fewer clicks.

The new homepage features an interactive product carousel, mobile-friendly menus, and simplified paths to lead capture. Additional changes included visual consistency upgrades and accessibility enhancements to support wider user engagement.

Expert Commentary on UX and Conversion

"A complex offering requires a streamlined experience," said Gabriel Shaoolian, CEO of Digital Silk. "Our work with ShadePro focused on helping their audience—whether B2C or B2B—find and act on the right solution faster."

Website Results and Performance Enhancements

Following the redesign, ShadePro's site experienced performance improvements across key metrics:

  • Bounce rate reduced by 17%
  • Page load speed improved across mobile and desktop
  • Lead submissions through contact forms increased over the following quarter

Digital Silk's work with ShadePro aligns with a broader demand for optimized UX in the outdoor and lifestyle industries, where online browsing plays a growing role in purchase decision-making.

Key Features of the ShadePro Redesign

  • Consolidated site structure for faster navigation
  • Product carousel and enhanced visual hierarchy
  • Mobile-first layout and accessibility best practices
  • Improved page speed and SEO foundation
  • Centralized content for parks, RV owners, and resellers

The full project details can be found in the published case study: https://www.digitalsilk.com/case-studies/shade-pro/

About Digital Silk

Digital Silk is an award-winning Miami Web Design Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/261273

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.