About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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SPREAD Partners with Western Dental to Launch the I Love Western Dental and I Love Brident Campaigns

SPREAD Partners with Western Dental to Launch the I Love Western Dental and I Love Brident Campaigns

Creative Advertising Agency SPREAD partners with Western Dental & Orthodontics developing the new I Love Western Dental and I Love Brident campaigns.

Online PR News – 05-November-2021Creative Advertising Agency Spread partners with Western Dental and Orthodontics on the new I Love Western Dental and I Love Brident campaigns, which will focus on brand-oriented entertainment content creation and distribution.

The campaigns strategy includes the creation of new web and social media platforms for the publication of organic entertainment content featuring patients and company employees. Our specialty is creating content that looks and feels real to the audience, says Keu Reyes, SPREADs Human GPS. We want to showcase the plenty of reasons for both patients and employees to fall in love with Western Dental and Brident, so our focus will be storytelling and highlighting the many positive aspects of the brands.

SPREAD will also manage and provide the creation of Spanish-language content through its affiliate US and Mexico-based creative agency, Alcanzanos, which will oversee the Amo A Western Dental and Amo A Brident campaigns.

A large percentage of Western Dentals and Bridents patients are Latino, and many of them are Spanish-speakers, so we understand the critical need to reach them in the best way possible, which happens to be their own native language, says Juan Candelario, Operations Guru for Alcanzanos. We dont want to just translate, we want to create custom-made content with our many types of Latino audiences cultures in mind.

Edwin Rivera, Vice President Community Marketing and Strategic Alliances will be the companys campaigns liaison. Were really excited to work with SPREAD and their affiliates, as we push to organically connect with our patients and employees by simply showing that we are a great company, says Rivera. In addition, the Spanish-language component of the campaign will deliver a quite powerful message about our brands to our Spanish-speaking patient base.

ABOUT WESTERN DENTAL
Western Dental (with its supported affiliates, including Brident Dental & Orthodontics and Vital Smiles) is one of the nations leaders in accessible, affordable oral health care, serving approximately 3 million patient visits annually in 333 affiliated offices throughout California, Texas, Arizona, Alabama and Nevada. In addition to general dentistry, Western Dental offices provide orthodontics, oral surgery, pediatric dentistry, periodontics and endodontics in its offices, creating a convenient, full-service Dental Home. All of Western Dentals services are backed by a unique quality assurance system that electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care. To learn more about Western Dental or inquire about an office in your community, visit www.westerndental.com or call 1-800-6-DENTAL.

ABOUT SPREAD
SPREAD is a Los Angeles-based creative advertising agency focused on creating and shaping strategic engagements between brands and their audiences, ranging from efficacious internal culture-shaping to external sales and exposure-marketing content. SPREAD develops and applies psychological campaigns based on neuroscience and other data to dynamically measure and influence audiences behavior. SPREAD works in public, confidential, secret or covert campaigns, and also oversees the development of Spanish-language campaigns through their US and Mexico-based affiliate creative advertising agency, Alcanzanos. For more information visit www.spread.company or alcanzanos.com or call +1.833.686.2373 (US) or +52.667.219.4176 (Mexico)

Company Contact Information
Jamie Lynn
http://spread.company
323-602-0023
 
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