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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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MailGenius Warns Don’t Build Your Audience on Social Media

Post Meta's Facebook group purge, the email deliverability platform urges businesses to own their audience.

(PRUnderground) July 2nd, 2025

In light of Meta’s sudden purge of thousands of Facebook Groups on June 24, MailGenius is sounding the alarm: businesses relying solely on social platforms risk losing immeasurable value overnight. This unexpected takedown impacting groups of 50,000+ members with zero warning, explanation, or backup access was a harsh reminder that owning the audience means owning the ability to reach them.

“Meta blew up thousands of groups overnight with zero warning. Business owners woke up to find their entire community had vanished into thin air. Now, you might be next unless you have a sizeable email list,” warned Troy Ericson, CEO of MailGenius.

This mass suspension echoes similar volatile disruptions in the social space. Reports from Facebook administrators, including large-scale removals triggered by vague AI flags or bot attacks, confirm the growing fragility of owned traffic on social platforms. Even well-established communities with years of growth were wiped out without recourse. Now, business owners are left scrambling for survivors or rebuilding their lead bases from scratch.

Why This Matters for Marketers

  1. Loss of Ownership: Social audiences belong to platforms. Email lists are a business’s own property, and a third party can’t delete them.
  2. Risk to Revenue: Business owners are suddenly locked out of their primary channel to nurture trust, drive sales, and share updates.
  3. Deliverability Vulnerabilities: Even the most engaged audiences are unreachable if platforms filter or block messages. This is another reason why inbox placement must be a maintained priority.

How MailGenius Responds

MailGenius is a leading email deliverability testing platform for businesses that has long advocated for hard-owned audience strategies through email, a channel businesses fully control. Today, the platform is highlighting its free email deliverability audits to help at-risk companies with:

“We’ve already helped several organizations add 10 percentage points or more to their open rates,” Ericson noted. “That’s hundreds more clicks per email, and a large bump in sales, especially critical when audiences vanish without warning.”

What To Do Now

Protecting a brand’s communication channel is non-negotiable in a digital landscape marked by algorithm shifts and platform missteps. MailGenius urges every marketer, entrepreneur, and email-driven business to take action:

  • Run a Free Email Deliverability Audit: Identify weak spots, authentication gaps, and spam triggers.
  • Fix Issues Before the Next Campaign: Ensure emails land in Primary inboxes.
  • Build or Strengthen the Brand’s Hard-Owned List: Email lists can’t be unilaterally deleted by a bot or billionaire.

With an emphasis on helping businesses reclaim control over their communication and revenue channels, MailGenius ensures messages land and stay in consumers’ inboxes. Visit www.MailGenius.com to learn more, run a test, or schedule a free deliverability audit today.

About MailGenius

MailGenius provides email deliverability services to test and help businesses understand and navigate the complex world of email deliverability. Their goal is to ensure that every email lands in the primary inbox, not the spam folder.

The post MailGenius Warns Don’t Build Your Audience on Social Media first appeared on

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Name: MailGenius
Phone: 1-855-736-6285
Email: Contact Us

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