About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Your Guide to Sending Press Releases Via Email

If you want to get your message out to a wide audience, there's no better way than sending a press release. A press release is a written statement that announces something newsworthy and is distributed to the media for publication. A press release is a powerful tool for any business or organization looking to raise its profile, attract customers, or gain media coverage.

One popular method for distributing press releases is via email. In this blog post, we will provide you with a guide to sending press releases via email, including some tips on making sure your press release gets noticed.

Step 1: Craft a compelling press release.

The first step in sending a press release via email is to write a compelling one. Your press release should be newsworthy, timely, and relevant to your target audience. Ensure your press release is well-written, with a clear headline, concise summary, and relevant quotes or statistics.

Step 2: Build a media list

The next step is to build a media list. This involves identifying the journalists and media outlets most likely to be interested in your story. You can use tools like PRWire360 to help you build a targeted media list based on your industry, geography, and other criteria.

Step 3: Personalize your email

Once you have your media list, it's time to start sending your press release via email. The key to success here is personalization. Take the time to personalize your email to each journalist you are contacting. Mention their name and why they would be interested in your story.

Step 4: Use an attention-grabbing subject line

Your subject line is the first thing journalists will see when they receive your email. Make sure it is attention-grabbing and clearly states the news value of your story. Avoid using generic subject lines like "Press Release" or "News Alert."

Step 5: Include your press release as an attachment

Ensure you attach your press release as a PDF or Word document to your email. Don't include it in the body of the email as it can be difficult to read and may not display correctly on all devices.

Step 6: Follow up

Don't be afraid to follow up with journalists who have not responded to your initial email. However, respect their time and don't spam them with multiple follow-up emails.

Conclusion

Sending a press release via email can be a powerful way to reach a wide audience. By following these tips and using tools like PRWire360 to help you build a targeted media list, you can increase your chances of getting your press release noticed by the right people. Remember to craft a compelling press release and personalize your email to each journalist you contact.

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