About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Ann Carden Helps Business Owners Find and Monetize Their Expertise

Most successful business owners fail to recognize the potential for creating a coaching or consulting business based on their experience, knowledge, and expertise.  They are in business making widgets or providing client services but never realize that the experience and expertise they have developed over the years is an untapped new source of income.

By sharing their knowledge and experience, business owners can build their brand, and establish themselves as thought leaders in their industry while generating a new revenue stream.

Ann Carden realized this while working as a business coach for small business owners after spending over 30 years starting, growing, and selling five previous businesses herself.

She noticed many existing coaches and consultants were making costly mistakes and struggling because they invested in coaching programs, coaching companies, and certifications to become a coach or consultants versus using their experience, expertise, knowledge, and skills to make money.

This realization led Ann to see a need for something different in the coaching industry. She then stepped away from coaching small business owners to helping existing coaches, consultants, and highly successful business owners and professionals turn their expertise into a high-profit $250,000 – $1,000,000 coaching or consulting business working with clients for high-fees.

Don’t Think of Themselves As Experts

Most business owners don’t think of themselves as an expert. What they do seems easy and normal for them, but it has incredible value to others.

It’s not until Ann helps them see their valuable experience, knowledge, and expertise and how they can sell it in the market does the light bulb moment happen.

They realize they have everything they need within themselves to coach or consult. They only need to learn how to package, price, market, and sell that to build a $250,000-$1,00000 revenue stream, which is where Ann’s expertise shines.

From Starting 6 Businesses

Ann is a serial entrepreneur herself. She started six businesses from nothing and has built her consulting & coaching business into a global company and brand.

She’s done everything from building teams, designing and creating products, and managing multimillion-dollar P&L’s.

Just like she now coaches her high-end clients to do, she had to figure out how to package and price her expertise, experience, knowledge, and skills. She had to define her niche, get the right messaging, and build a global brand that resonated with her market and grow beyond a million dollars with high profits. This is what her “Expert In You” Method and programs are designed to help others achieve.

It All Starts with a FREE 3-Hour Live Virtual Event

“Building an ultra-high-end coaching or consulting business with high-fee clients is not for every business owner”, Ann explains. “There’s certain things that must be in place, but when they are, I love watching my clients excel.”

She hosts occasional live virtual events that business owners can attend to see if becoming a coach or consultant with their expertise and experience to add an additional $250,000 – $1,000,000 in revenue would work for them.

There is an application required to ensure the method taught is a fit.

If you’re wondering if you could build a coaching or consulting income around your expertise, apply to attend Ann’s next workshop at ExpertInYou.Expert or visit her website at annlcarden.com

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