In the latest episode of Women in Motion, host Lee Kantor sits down with Selena Porter, the innovative founder of NurtureLux. Selena has dedicated the past five years to transforming the way we experience sleep with her unique and functional sleep products. Here’s a closer look at her inspiring journey. 

Starting the Journey: From Decorative Pillows to Sleep Innovations 

Selena’s venture into the world of sleep aids began with a simple idea: creating decorative throw pillows. However, as a light sleeper who struggled with insomnia, she realized that traditional pillows weren’t enough. Her personal sleep challenges and desire for better rest led her to develop products that incorporate sleep aid components, resulting in a range of patented sleep-enhancing designs. 

Innovative Sleep Solutions 

NurtureLux’s products are designed with functionality in mind. Selena’s pillowcases feature integrated sleep masks, eye and neck sleeves that accommodate hot or cold packs, and materials chosen for their comfort and effectiveness. By incorporating insights from the Sleep Foundation, Selena ensures that her products address common sleep issues and support overall wellness. 

Understanding Sleep Challenges 

Sleep problems are widespread, affecting at least 30% of adults, with 10% suffering from insomnia. Selena’s mission is to make everyone a sleep advocate by promoting effective sleep strategies. Her advice includes maintaining a cool room temperature, using sleep masks to block out light, and creating a soothing bedtime routine. She also highlights the importance of minimizing sleep disturbances, such as keeping phones out of the bedroom due to their electromagnetic interference. 

Comfort Meets Functionality 

Selena’s choice of materials reflects her commitment to quality and comfort. Her pillowcases are made from silk and satin, which are beneficial for skin and hair. Despite common misconceptions that satin can be too warm, Selena emphasizes that a cooler room temperature is key. Her travel pillows also feature satin and include sleep masks and the option for hot or cold packs, ensuring comfort on the go. 

Personal and Professional Growth 

Selena’s journey hasn’t been without its hurdles. After experiencing life challenges, she took a break from her business but is now returning with renewed energy and focus. Her current goals include expanding NurtureLux’s presence in retail stores, starting with locations in Las Vegas, and launching a Kickstarter campaign for her latest pillowcase collection. 

Community and Support: The Role of WBEC-West 

Selena attributes much of her growth and success to her involvement with WBEC-West. The organization has provided her with valuable connections, opportunities, and a supportive community. Through WBEC-West, she participated in the Macy’s workshop, an experience that has significantly impacted her business. 

Expanding Reach and New Initiatives 

NurtureLux is continuously evolving, with plans to expand into more retail stores and launch exciting new products. Selena’s upcoming Kickstarter campaign will introduce a new pillowcase collection featuring multiple sleep health options and innovative design elements. 

Discover NurtureLux 

To learn more about Selena’s sleep-enhancing products or to support her mission, visit nurturelux.com. Whether you’re seeking better sleep or looking to support a passionate entrepreneur, NurtureLux offers solutions designed to improve your rest and well-being. 

Selena Porter’s story is a powerful example of turning personal challenges into opportunities for innovation and growth. Her dedication to enhancing sleep quality reflects her commitment to wellness and her drive to make a difference in the lives of others. Listen to her full journey on Women in Motion now: https://businessradiox.com/podcast/women-in-motion/nutureluxe/ 

About Women’s Business Enterprise Council-West (WBEC-West)    

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.