In today’s business world, effective communication is more crucial than ever. From corporate leaders to small team members, everyone can benefit from honing their communication skills. ARTiculate: Real&Clear, is a unique product-service company dedicated to enhancing communication within organizations. Recently, Dr. Robin Miller, co-founder of ARTiculate: Real&Clear, shared insights about their journey, approach, and impact. 

The Fusion of Art and Communication 

Dr. Robin Miller describes ARTiculate: Real&Clear as a product-service company that merges the artistic and corporate worlds. “We teach and coach leadership and teams,” says Miller. “We’ve been in business over 13 years, and we’re artists, so we bring artistic energy to any kind of organization, mostly corporate and some associations, to help leaders move forward faster and help teams get along better.” 

This artistic approach to business communication is what sets ARTiculate apart. Miller emphasizes that effective communication is an art form requiring creativity. Whether facilitating executive presence, team building, or keynote speaking, ARTiculate focuses on the artistry of communication to build robust organizational cultures. 

The Journey to ARTiculate 

Her journey began with a background in IT as a customer relationship manager, followed by studies at the Iliff School of Theology. Eventually, she partnered with a fellow artist to bring their combined skillsets to the corporate world, creating ARTiculate: Real&Clear. This unique blend of IT, theology, and artistic expertise has proven that it can transform corporate communication. 

Addressing Communication Challenges 

One of the most common reasons clients seek out ARTiculate’s services is to address communication issues within their organizations. According to Miller, these issues often become apparent through performance reviews or the desire to improve public speaking skills. ARTiculate coaches work closely with individuals and teams to identify and address specific communication challenges, fostering better understanding and collaboration. 

The Power of Feedforward 

A distinctive feature of ARTiculate’s coaching methodology is the concept of “feedforward” instead of traditional feedback. “You can’t go back,” explains Miller. “You can only take information and move it forward.” This forward-thinking approach helps clients implement changes proactively, leading to continuous improvement in their communication strategies. 

Breath: The Foundation of Effective Communication 

Dr. Miller underscores the importance of breath in effective communication. “We come into this world with breath, and we go out of this world with breath,” she says. By focusing on breath control, individuals can stay connected to their thoughts and manage anxiety, whether speaking on a stage or in a one-on-one meeting. ARTiculate coaches emphasize exhaling first to release tension and promote calm, clear communication. 

Building Relationships and Marketing 

For ARTiculate, relationship-building is at the heart of their business. Initially, their reputation and network helped attract clients. However, as the pandemic altered business dynamics, ARTiculate adapted by focusing on marketing and speaking engagements to reach new audiences. “We get the word out by practicing and doing what we do, which is speaking,” says Miller. Networking and delivering keynote speeches are key components of their marketing strategy. 

Measuring Success 

The effectiveness of ARTiculate’s coaching is measurable. Through initial assessments and follow-up evaluations, clients can see tangible improvements in their communication skills. These improvements can lead to enhanced employee engagement, better feedback delivery, and ultimately, higher retention rates. Organizations that prioritize open communication and employee development tend to thrive, showcasing the value of ARTiculate’s services. 

Supporting Diversity and Inclusion 

ARTiculate: Real&Clear is committed to supporting diversity and inclusion. Being a woman-owned business and a diverse supplier, they actively participate in organizations like WBEC-West. “It’s important to be credentialed through organizations that support diversity,” says Miller. This commitment not only helps ARTiculate thrive but also supports the broader business community in embracing diversity.  

To learn more about ARTiculate: Real&Clear and how they can help your organization thrive, visit articulaterc.com. If you would like to hear the full story, listen to Women in Motion using this link: https://businessradiox.com/podcast/women-in-motion/articulate/ 

About Women’s Business Enterprise Council-West (WBEC-West)  

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.