Wendy Awai-Dakroub, the founder of Ohia Technology, is spearheading a unique initiative in Hawaii. Her company, a tech startup, focuses on customized software development with a particular emphasis on serving the indigenous Hawaiian community. Wendy’s journey, marked by her return to Hawaii after years abroad, highlights the challenges and triumphs of blending technology with cultural heritage. 

Rediscovering Native Language and Culture 

Returning to Hawaii after living in the Middle East for 20 years, Wendy encountered a resurgence in the use of the Native Hawaiian language. This cultural revival inspired her to help local companies develop software and websites in Hawaiian. Despite her initial unfamiliarity with the language, Wendy leveraged her tech background and connections to meet this growing demand. 

Adapting to Change During COVID-19 

The onset of COVID-19 forced Wendy to pivot from the food and beverage industry to tech. Leveraging her experience in online ordering systems, she quickly assisted small businesses in Hawaii to transition to online platforms. This shift not only kept her business afloat but also highlighted the significant digital divide in Hawaii, especially in education. 

Addressing the Digital Divide 

Hawaii’s lag in adopting new technology became evident during the pandemic. Schools struggled with outdated equipment, and many students lacked access to computers and WiFi. Wendy collaborated with other IT professionals and organizations to bridge this gap, but the challenges underscored the need for a more robust tech infrastructure in the state. 

Developing Local Talent 

One of the most pressing issues Wendy identified was the lack of local talent in IT. To address this, she initiated the Tech Savvy Teens program. This program connects at-risk teenagers with kupuna (seniors) in need of digital literacy assistance. The teens not only help the seniors with technology but also receive IT certification and internship opportunities, fostering a new generation of tech-savvy individuals in Hawaii. 

The Power of Intergenerational Connections 

The Tech Savvy Teens program has led to heartwarming stories of transformation. Teens, initially reluctant to participate, have found purpose and confidence through their interactions with seniors. Seniors, in turn, benefit from increased digital literacy and the companionship of younger generations. This program exemplifies the profound impact of intergenerational learning and community building. 

Promoting Digital Literacy and Workforce Development 

Ohia Technology sponsors Tech Savvy Teens, offering certifications through its partnership with Microsoft and Certiport. The goal is to create a sustainable cycle of workforce development, equipping teens with skills and opportunities while addressing the digital needs of the community. 

Challenges and Hope for the Future 

Despite the progress, Wendy acknowledges the ongoing challenges. The high cost of living in Hawaii drives many native Hawaiians away, and there is a scarcity of female indigenous professionals in IT. However, Wendy remains hopeful, encouraged by the enthusiasm of young Hawaiians eager to contribute to the tech industry and preserve their cultural heritage. 

Importance of Certification and Community Support 

Wendy’s involvement with WBEC-West and other certification programs has been crucial in securing contracts and credibility for her business. These certifications open doors to government contracts and larger projects, enabling her to create more jobs and opportunities for Hawaiians. 

Looking Ahead 

Wendy envisions a future where local events and resources make it easier for Hawaiian businesses to access certifications and opportunities. She calls for more support and recognition of the unique challenges faced by businesses in the Pacific Islands. 

Through Ohia Technology and the Tech Savvy Teens program, Wendy is not only bridging the digital divide but also fostering a new generation of tech-savvy, culturally grounded Hawaiians. Her story is an inspiring example of how technology can be harnessed to preserve heritage and create a brighter future for all. 

For more information about Ohia Technology and Tech Savvy Teens, visit ohiategcnology.com and techsavvyteens.org. To listen to her full journey, click this link: https://businessradiox.com/podcast/women-in-motion/technology-digital-literacy/ 

About Women’s Business Enterprise Council-West (WBEC-West)  

WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.