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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Snowflake (SNOW) Stock Trades Up, Here Is Why

SNOW Cover Image

What Happened?

Shares of cloud data platform provider Snowflake (NYSE: SNOW) jumped 3.3% in the afternoon session after positive momentum built around its expanding role in enterprise Artificial Intelligence (AI), underscored by strong customer growth and a new strategic data partnership with Workday. 

The company's AI Data Cloud proved to be a major draw, with reports indicating nearly half of new customers were influenced by AI in the second quarter of fiscal 2026. This adoption translated into solid financial performance, as product revenues climbed 32% year-over-year to $1.09 billion in the same period. Snowflake also showed strong customer loyalty, with a 125% net revenue retention rate. Adding to the optimism, Workday announced a new data partnership with Snowflake. 

This collaboration allows for what is called “zero-copy” data access, which simply means businesses can use data across both platforms without the slow and costly process of moving it. This open strategy streamlines operations and makes it easier for clients to combine their HR and finance data with other key business information.

The shares closed the day at $230.50, up 3.8% from previous close.

Is now the time to buy Snowflake? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Snowflake’s shares are quite volatile and have had 16 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock dropped 5.1% on the news that the company announced its Chief Financial Officer, Mike Scarpelli, is retiring. 

The AI Data Cloud company stated that Brian Robins will take over as the new CFO, effective September 22. The departure of a key executive can create unease among investors, as such transitions often bring uncertainties about a company's future strategy and execution in the short term. The market's reaction suggests concerns over the potential risks associated with the shift in financial oversight and strategic direction during this leadership change. The negative mood also appears to be a spillover effect, as Salesforce's disappointing forecast has raised concerns about the growth prospects for the entire software industry. 

According to reports, investors are becoming wary of companies perceived to be lagging in the immediate implementation and monetization of artificial intelligence (AI). This broader market concern is weighing on related software stocks, as investors seem to be favoring companies that are already delivering tangible AI-driven results rather than promising them for the future.

Snowflake is up 46.3% since the beginning of the year, and at $230.48 per share, it is trading close to its 52-week high of $241 from August 2025. Investors who bought $1,000 worth of Snowflake’s shares 5 years ago would now be looking at an investment worth $1,007.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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