Kitabisa achieves a 33% boost in Transactions per user and Increase in User-stickiness with CleverTap

Set up in 2013, Kitabisa is Indonesia’s leading donation platform and facilitates over 10+ million donors, 1,000,000+ campaigns, 3,500+ NGOs and social institutions, and 400+ CSR initiatives. By deploying CleverTap’s platform, Kitabisa aimed to improve engagement, better segment their users, and understand donors' specific behaviors and preferences on the app. With CleverTap, Kitabisa was able to automate user segmentation, create personalized user journeys and push-notifications, and further its mission of encouraging more frequent and impactful donations. 

Impact of this collaboration: 

• 33% increase in the median number of donations per user
• 10% increase in average click-through rate for push notifications and in-app notifications
• 5% increase in user stickiness (daily average users/monthly average users)  

Denny Yusuf, Product Lead at Kitabisa, said - “CleverTap has been instrumental in helping us achieve remarkable growth in user engagement and donations. The 33% increase in the number of donations per user is a testament to how effectively CleverTap has enabled us to take an integrated approach to tracking user interactions and tapping into insights to better understand user behavior. This equips us to deliver highly relevant communication across various channels based on user preferences. Furthermore, with CleverTap's intent-based segmentation, we are able to predict future intent and tailor our communication strategies to suit the specific needs of our users. This has been instrumental in fostering a more engaged and loyal user base.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said - “We are honored to have been a part of Kitabisa's journey and efforts to raise more funds to support various causes in Indonesia. In today’s competitive world, leveraging data-driven insights is crucial for marketers to craft and deliver tailored messages that build lasting relationships with users. With CleverTap, Kitabisa has been able to craft more personalized communication strategies and increase donations from their users. We look forward to continuing our support for Kitabisa as they expand their impact and build a loyal user base.” 

About CleverTap

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, Mexico City, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh. 

For more information, visit clevertap.com or follow us on:
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Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com  

IPSHITA BALU
Consultant
Archetype
+91 9590111798
ipshita.balu@archetype.co