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EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth

By: via Business Wire

High Value. Low Price.® (HVLP) Gym Thanks Members with 1.5 Million Free Personal Training Sessions

EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint.

“EoS’ momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger,” said Rich Drengberg, chief executive officer, EoS Fitness. “More than numbers, our growth is about continuing to push the boundaries of what’s expected. We’re intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward.”

Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association’s 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z.

To meet the needs of today’s and tomorrow’s gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including:

  • Refresh, an area featuring a cold plunge, a hot tub and an infrared sauna in one convenient space for contrast therapy, which helps reduce inflammation, ease muscle soreness and improve circulation.
  • The Set, a dedicated camera-friendly space for content creators, outfitted with cutting-edge strength equipment, custom art installations and lighting curated by local artists, delivering an aesthetic fitness experience perfect for filming.
  • EoS Smart Strength Equipment powered by EGYM, a revolutionary strength training equipment line that personalizes and gamifies each member’s workout to their individual goals.
  • The Tank, a recovery space with Hyperice percussion massagers and Normatec compression boots ideal for the ultimate rest day.
  • Assisted Stretch, which provides members with expert support to move with less pain, lower stress levels, concentrate on breathing and accelerate recovery.
  • EoS’ newest group fitness concepts, Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab.

To celebrate this key moment, EoS is giving each of its 1.5 million members a free personal training session as a thank you for being part of the community. Whether members are just starting or looking to push their limits, the complimentary session with a certified personal trainer provides guidance, expert coaching and an added boost of motivation to achieve their fitness goals.

“Behind every milestone we celebrate are the team members who show up every day with the passion, knowledge and dedication to deliver a premium experience to our members,” said Richard Idgar, chief operating officer, EoS Fitness. “Our team members are at the heart of everything we do at EoS and fuel our success as we continue bringing our unrivaled energy to more communities nationwide. Together, we’re committed to helping fitness practitioners of all levels reach their health and wellness goals.”

For more information about EoS or the nearest location, visit www.eosfitness.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.

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