NASHVILLE, TN - September 23, 2025 - Lion Works Digital LLC, a Nashville-based healthcare marketing agency specializing in addiction treatment marketing, today announced the development of comprehensive Trust-Building Standards for Addiction Treatment Marketing. These standards establish ethical guidelines and best practices for rehabilitation facilities to market their services while maintaining HIPAA compliance and building trust with potential clients.
The new standards address growing concerns about privacy protection and ethical marketing practices in the addiction treatment industry. By implementing these guidelines, treatment centers can effectively communicate their services while respecting the sensitivity of substance use disorders and protecting patient information.
"Trust is the foundation of effective addiction treatment, and that trust-building process begins with the very first marketing touchpoint," said Chase Brantley, founder of Lion Works Digital LLC. "Our Trust-Building Standards provide a framework for rehabilitation facilities to market their services ethically and effectively while maintaining the highest levels of privacy protection and regulatory compliance."
The standards were developed after extensive research into both HIPAA requirements and the unique marketing challenges faced by addiction treatment providers. They cover all major marketing channels, including websites, social media, email marketing, and paid advertising, with specific guidelines for each platform.
For website compliance, the standards outline requirements for secure contact forms, proper encryption protocols, comprehensive privacy policies, and appropriate management of analytics tools. Social media guidelines address policies for sharing success stories, managing community engagement, and implementing targeting parameters that protect user privacy.
"Many addiction treatment centers struggle to balance effective marketing with strict regulatory compliance," explained Brantley. "These standards eliminate the guesswork by providing clear, actionable guidelines that protect both the facility and potential clients throughout the marketing process."
The Trust-Building Standards also include practical implementation tools such as compliance checklists, policy templates, and staff training modules. These resources help rehabilitation facilities quickly adopt the standards without significant operational disruption or additional staffing requirements.
Several addiction treatment providers have already implemented the standards with positive results. Serenity Hills Recovery, a Los Angeles-based treatment center that adopted the standards during the development phase, reported a 27% increase in qualified inquiries while significantly reducing compliance concerns.
"Implementing Lion Works Digital's Trust-Building Standards has transformed our marketing approach," said Jennifer Martinez, Executive Director at Serenity Hills Recovery. "We've been able to communicate our services more effectively while demonstrating our commitment to privacy and ethical practices, which resonates strongly with clients and their families during a vulnerable time."
The Trust-Building Standards for Addiction Treatment Marketing are available as a comprehensive guidebook or through Lion Works Digital's consulting services. The company also offers implementation support, staff training, and ongoing compliance monitoring to ensure rehabilitation facilities maintain adherence to the standards as marketing platforms and regulations evolve.
Lion Works Digital has established itself as a leader in addiction treatment marketing, with specialized expertise in balancing effective outreach strategies with strict healthcare privacy regulations. The company works exclusively with ethical treatment providers committed to patient-centered care and regulatory compliance.
About Lion Works Digital LLC
Lion Works Digital LLC is a Nashville-based healthcare marketing agency specializing in ethical, compliant digital marketing solutions for addiction treatment providers. Founded by Chase Brantley, a healthcare marketing expert with extensive experience in HIPAA-compliant strategies, Lion Works Digital develops trust-building marketing approaches that respect the sensitivity of substance use disorders while effectively connecting treatment providers with individuals seeking help. The agency's services include HIPAA-compliant website development, ethical social media management, privacy-conscious email marketing, and regulatory-compliant paid advertising campaigns. Lion Works Digital is committed to advancing ethical standards in addiction treatment marketing while delivering measurable results for clients.
For more information, please contact Chase Brantley at (615) 601-0394 or visit https://lionworksdigital.com
Contact Information:
Lion Works Digital
Nashville, TN
Phone: 615-601-0394
Website: https://lionworksdigital.com/
Hours: Monday - Friday, 9am - 5pm
Media Contact
Company Name: Lion Works Digital LLC
Contact Person: Chase Brantley
Email: Send Email
Phone: +16156010394
Address:2942 Burtonwood Drive
City: Spring Hill
State: TN
Country: United States
Website: https://lionworksdigital.com/