The global wellness industry is experiencing unprecedented growth, with the sleep economy emerging as one of its fastest-expanding segments.
Projected to surpass $400 billion by 2030, this market is flooded with products designed to help consumers fall asleep—from smart mattresses and sleep trackers to melatonin supplements and noise machines.
Despite this abundance, a critical issue persists: many people continue to wake up feeling fatigued, even after a seemingly full night's rest.
Experts point to an overlooked factor in sleep science and the commercial market—the quality of waking.
Morning energy and mood play a pivotal role in daily productivity, emotional stability, and even the ability to fall asleep the following night.
Yet, few solutions directly address this dimension of sleep health.
This gap is where Luune, a wellness technology brand, introduces Donut, a new sleep companion that integrates wake-up light technology with high-fidelity audio.
Unlike conventional devices that focus primarily on sleep onset, Donut is designed to support the full sleep-wake cycle: winding down at night, sustaining calm throughout sleep, and promoting natural, gradual arousal in the morning.
The device delivers three key functions:
· Wake-Up Evolved-gentlemorning: simulated sunrise with sound for natural awakening
· Sleep Redefined-easy night: Science-Backed Sleep content with Gentle light and soundscapes create the perfect environment for rest
·Luune planet: Fun community-driven routines to build healthy habits together
By combining multi-light arrays with HiFi acoustic engineering, Donut aligns with the body's circadian rhythm.
Sunset-inspired tones aid melatonin release to facilitate sleep, while brightening light sequences trigger cortisol and serotonin for refreshed waking.
Industry observers note that Donut represents a shift in sleep technology—from the first wave centered on 'falling asleep faster' to a broader vision of 'waking up better'.
Positioned at the forefront of this transition, Luune will launch Donut globally on Kickstarter in October 2025, opening access to early backers who want to be part of this next chapter in the sleep economy.
'Real sleep health includes waking better,' a Luune spokesperson stated.
Mornings don't need to begin with stress.
They can begin with energy, and that starts the night before with peaceful sleep.
As fatigue and burnout remain pressing issues worldwide, Donut reframes rest as a holistic cycle, highlighting the equal importance of both sleep onset and morning recovery.
Analysts suggest this approach could mark a new frontier in the sleep economy, inviting consumers to rethink what it means to truly feel rested.
Media Contact
Company Name: LUUNE
Email: Send Email
Phone: +1 424-535-8367
Country: United States
Website: https://hiluune.com/
