Rubicon Organics™ Announces New Product Launches Under Simply Bare™ Organic and 1964 Supply Co™ and the Further Expansion of Canada's Leading Topical Brand, Wildflower™

VANCOUVER, British Columbia, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Rubicon Organics™ Inc. (TSXV: ROMJ) (OTCQX: ROMJF) (“Rubicon Organics”, “Rubicon”, or the “Company”), a licensed producer focused on cultivating and selling organic certified, premium cannabis, today announces new product launches under its three flagship brands: the super-premium brand Simply Bare™ Organic, the premium brand 1964 Supply Co.™, and Wildflower™, Canada’s leading topical brand¹, with new products and formats.

”Guided by a commitment to continuous innovation; our focus at Rubicon Organics™ is on superior genetics and expansion into value added products. Our highly anticipated summer launches range from new cultivars and formats through to an expansion of our sought-after live rosin edibles and Wildflower™ topicals. Every innovation is created through an exploration of the market, insights from our customers and a deep understanding of our consumer; continuing to amplify our premium, award-winning portfolio,” said Melanie Ramsey, Chief Commercial Officer.

SIMPLY BARE^TM ORGANIC PRODUCT LAUNCHES INCLUDING FIRST LAUNCH OF SUPER-PREMIUM CBD:THC PRODUCT

Simply Bare™ Organic, Rubicon Organics’ flagship super-premium cannabis brand, is introducing:

• BC Organic Harlequin: available in pre-rolls (5 x 0.3g), a new smaller “pinner” format, coming in at a ratio of 11% CBD and 8% THC, a currently unsatisfied market segment in high demand.
  This Fraser Valley Organic Products Association (“FVOPA”) organic certified 1:1 cultivar, is a cross of Columbian Gold x Thai Landrace with invigorating aromas of musky earth with hints of Mango, grown in living soil, hang-dried for 14 days, cold cured and hand packed in hemp cones.

• BC Organic Jelly Breath: available in 3.5g and 28g flower and 3x0.5g infused and non-infused pre-rolls.
  A FVOPA Organic certified hybrid with the lineage of Mendo Breath x Dos-Si-Do, this vibrant plant is filled with deep purple jelly hues and wispy lime green foxtailing with sweet berry and funky, dank aromas.
  

• BC Organic Scotti Biscotti: available in 3.5g flower and 1x0.5g/3x0.5g non infused pre-rolls.
  This indica dominant hybrid comes from the rare parents Scott’s OG x Biscotti is a FVOPA organic certified sweet treat. This cultivar opens with decadent flavours of sweet biscotti and ends with a gassy punch.
  

All Simply Bare™ Organic strains are grown in living soil, hang dried for 14 days, cold cured and non-irradiated. These new strains will be available in Alberta, BC, Ontario and Quebec from July 2023. Learn more about Simply Bare Organic at: www.SimplyBare.com.

1964 SUPPLY CO^TM PRODUCT LAUNCHES INCLUDES EXPANSION OF LIVE ROSIN EDIBLES

1964 Supply Co™, Rubicon Organics’ premium cannabis brand, is expanding into new categories, whilst continuing to excite consumers and customers with it’s legacy inspired genetics by introducing:

• Live Rosin Gummies: available in 2 x 5 mg format. Building on the success of 1964 Supply Co™ products in the flower & pre-roll category, the brand will launch their first edibles with two new Live Rosin Gummies in April 2023 and has expanded to five flavours available (Pink Lemonade, Berry Blitz, Strawberry Watermelon, Tropical Punch, and Green Apple).
  These disruptive edibles use strain specific, live rosin infusions, giving consumers a full-spectrum experience, making them stand out in the crowded distillate marketplace. 1964 Supply Co™ Gummies are Vegan & Gluten-Free, making them easily accessible to edible consumers across Canada.
  

• Comatose Rosin Roll: available in 1g. The 1964 Heavy Hitter line-up continues to grow with our newest infused pre-roll.
  This single strain mix of flower and hash rosin from our award-winning cultivar, Organic Comatose. The combination of flower and potent hash rosin allows the Comatose terpene profile to shine, giving consumers a perfect mix of flavour and potency.
  

1964 Supply Co™ New Cultivars Launched

• Death Bubba: available in 3.5g flower and 1g pre-roll.
  This classic BC cultivar has deep roots in the legacy market. Death Bubba is a potent cross of Death Star and the iconic Bubba Kush which is an indica-dominant cultivar with pungent piney, earthy aromas.
  

• Gelato 41: available in 3.5g, 14g flower and 5 pack pre-rolls.
  Gelato #41 is a legendary cultivar that comes from a cross of Thin Mint GSC & Sunset Sherbet. Known for its sweet, herbal aromas, this product is the perfect option for a seasoned consumer who's looking for a potent, flavourful cultivar.
  

All 1964 Supply Co™ flower is grown in our living soil, hang dried for 14 days, cold cured and non-irradiated. Gelato #41 is available in Alberta, BC, Ontario and Quebec and Death Bubba will be available in Ontario starting August 2023 with anticipated launches in other provinces in the coming months. Learn more about 1964 Supply Co™ at: 1964SupplyCo.Com.

WILDFLOWER™ PRODUCT LINE EXPANSION

Rubicon Organics’™ #1¹ topical brand, Wildflower™, is introducing two new products under the Wildflower brand:

• WILDFLOWER™ Extra Strength Relief Stick: available in a 60g features our highest concentration of CBD (900mg per stick).
  
  
• WILDFLOWER™ 1:1 CBD:THC Relief Stick: available in 30g has a balanced concentration of THC (105 mg per stick) and CBD (105 mg per stick).
  Both product formulations are blended with Coconut Oil, Shea Butter, and therapeutic essential oils such as Arnica and Wintergreen. The texture and stick applicator allow for easy and targeted application, while Peppermint and Eucalyptus result in our Relief Stick’s signature lasting scent.
  

WILDFLOWER™ products are available in all major provinces of Canada, except Quebec. Find out more about our new Wildflower products on its website: www.wildflower.ca.

ABOUT RUBICON ORGANICS INC.

Rubicon Organics Inc. is the global brand leader in premium organic cannabis products. The Company is vertically integrated through its wholly owned subsidiary Rubicon Holdings Corp, a licensed producer. Rubicon Organics is focused on achieving industry leading profitability through its premium cannabis flower, product innovation and brand portfolio management, including its flagship super-premium brand Simply Bare™ Organic, its premium brand 1964 Supply Co.™, its premium concentrate brand LAB THEORY™, its mainstream brand Homestead Cannabis Supply™ and its topical brand Wildflower™.

The Company ensures the quality of its supply chain by cultivating, processing, branding and selling organic certified, sustainably produced, super-premium cannabis products from its state-of-the-art glass roofed facility located in Delta, BC, Canada.

CONTACT INFORMATION

Margaret Brodie
Interim CEO & CFO
Phone: +1 (437) 929-1964
Email: ir@rubiconorganics.com

The TSX Venture Exchange or its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) does not accept responsibility for the adequacy or accuracy of this press release.

Cautionary Statement Regarding Forward Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. All statements that are not historical facts, including without limitation, statements regarding future estimates, plans, programs, forecasts, projections, objectives, assumptions, expectations or beliefs of future performance, statements regarding Rubicon Organics' goal of achieving industry leading profitability are "forward-looking statements". Forward-looking information can be identified by the use of words such as “will” or variations of such word or statements that certain actions, events or results "will" be taken, occur or be achieved.

Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, events or developments to be materially different from any future results, events or developments expressed or implied by such forward looking statements. The forward-looking information in this press release is based upon certain assumptions that management considers reasonable in the circumstances, including the impact on revenue of new products and brands entering the market, and the timing of achieve Adjusted EBITDA profitability and cash flow positive. Risks and uncertainties associated with the forward looking information in this press release include, among others, dependence on obtaining and maintaining regulatory approvals, including acquiring and renewing federal, provincial, local or other licenses and any inability to obtain all necessary governmental approvals licenses and permits for construction at its facilities in a timely manner; regulatory or political change such as changes in applicable laws and regulations, including bureaucratic delays or inefficiencies or any other reasons; any other factors or developments which may hinder market growth; Rubicon Organics' limited operating history and lack of historical profits; reliance on management; and the effect of capital market conditions and other factors on capital availability; competition, including from more established or better financed competitors; and the need to secure and maintain corporate alliances and partnerships, including with customers and suppliers; and those factors identified under the heading "Risk Factors" in Rubicon Organic’s annual information form dated March 31, 2023 filed with Canadian provincial securities regulatory authorities. These factors should be considered carefully, and readers are cautioned not to place undue reliance on such forward-looking statements. Although Rubicon Organics has attempted to identify important risk factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other risk factors that cause actions, events or results to differ from those anticipated, estimated or intended.

These factors should be considered carefully, and readers are cautioned not to place undue reliance on such forward-looking statements. Although Rubicon Organics has attempted to identify important risk factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other risk factors that cause actions, events or results to differ from those anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in forward-looking statements. Rubicon Organics assumes no obligation to update any forward-looking statement, even if new information becomes available as a result of future events, new information or for any other reason except as required by law.

We have made numerous assumptions about the forward-looking statements and information contained herein, including among other things, assumptions about: optimizing yield, achieving revenue growth, increasing gross profit, operating cashflow and Adjusted EBITDA profitability. Even though the management of Rubicon Organics believes that the assumptions made, and the expectations represented by such statements or information are reasonable, there can be no assurance that the forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in forward-looking statements. Investors are cautioned against undue reliance on forward-looking statements or information. Forward-looking statements and information are designed to help readers understand management's current views of our near and longer term prospects and may not be appropriate for other purposes. Rubicon Organics assumes no obligation to update any forward-looking statement, even if new information becomes available as a result of future events, changes in assumptions, new information or for any other reason except as required by law.

¹ Hifyre data for topical products covering 12 months ending June 30, 2022