Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Patricia Ramirez Joins BrandingBusiness as Senior Brand Strategist

BrandingBusiness, the leading brand strategy agency with offices in California, New York, and London, is pleased to announce the arrival of Patricia Ramirez as Senior Brand Strategist.

IRVINE, CA, June 07, 2021 /24-7PressRelease/ -- With more than 15-years as an in-house marketer for a diverse range of B2B companies from Fortune 500 to start-ups, Patricia offers a fresh perspective for organizations seeking to build or expand their brand.

"We are blessed to have Patricia join the BrandingBusiness family," says founding partner Ryan Rieches. "Her experience in research, brand strategy, and especially launching and marketing a brand is a perfect fit for the needs of our global B2B clients."

Leveraging her corporate marketing experience, Patricia specializes in applying a quantitative and qualitative approach towards developing impactful brand strategies. Her keen ability to develop strategy based on deductive reasoning and creative problem-solving provides organizations with a sound foundation to confidently engage their target markets.

Patricia's career has been built on client-side, executive marketing experience with various firms spanning in industry and size, including Marsh & McLennan Companies (NYSE: MMC) and Banc of California (NYSE: BANC). Prior to joining BrandingBusiness, Patricia served as the VP of Marketing for two privately held start-up companies in the real estate and commercial finance sectors, where she led brand development and go-to-market strategy. Patricia also started her own marketing consultancy specializing in strategic and tactical engagements for the professional and financial services industry.

"To be the best, you have to work with the best," Patricia says. "I'm thrilled to join an elite agency with a history of outstanding work, where I get to work alongside the best and most respected in the industry."

About BrandingBusiness

BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 25 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM Industries, Hitachi, Saint-Gobain, Tech Data, and First American, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.

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