Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

YARDSTICK INSIGHTS LAUNCHES INNOVATIVE BUSINESS & MARKET INTELLIGENCE PLATFORM





Enables Users To Transform Publicly Available Information Into Actionable Reports Powered By AI

NEW YORK, NY, May 15, 2025 /24-7PressRelease/ -- Yardstick Insights, Inc. ("Yardstick"), today launched an innovative new data and insights platform developed to empower businesses to better understand and act upon information impacting performance. Yardstick distills massive amounts of publicly available information into straightforward, actionable reports and dashboards powered by AI, which cut through business/marketplace noise and anticipate market shifts, providing a cost-effective, data-backed solution.

"In today's fast-moving and ever-evolving business landscape, understanding and acting upon data is no longer optional—it's essential," said David Harrison, President. "Yardstick offers actionable insights that help users not only keep up but stay ahead. With our platform, users can identify emerging trends, measure competitive positioning, track campaign impact, assess return-on-investment, and engage audiences with greater relevance and resonance."

The Yardstick Platform aggregates and analyzes, in real time, market presence and market impact, consumer engagement, business shifts, and competitor impact across digital, social and traditional media channels. Key features include:

-Predictive Analytics & Actionable Recommendations
-Audience Insights & Behavioral Data
-Competitor & Market Benchmarking
-AI-Powered Sentiment & Trend Analysis

Unlike conventional analytics tools, Yardstick bridges the gap between data and strategy, providing the intelligence and insights needed to create more impactful campaigns, strengthen audience connections, and seize market opportunities in real-time. Yardstick's insights allow users to objectively assess and optimize their marketing investment and ensure marketing initiatives resonate with the right audience at the right time.

About Yardstick
Yardstick is an AI-powered data and insights platform that empowers businesses to cut through the clutter and monitor industry conversations, track competitors, and engage audiences with data-driven precision. Designed to deliver real-time intelligence and predictive analytics, Yardstick empowers organizations to make smarter decisions, optimize campaigns, and drive measurable growth.

For more information, please visit their website at https://yardstickinsights.com.

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