Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

California Visionary Builds Real Estate News Powerhouse

California Visionary Builds Real Estate News Powerhouse

In an era when nearly 60% of Americans say they regularly see misinformation in online news, one individual has prioritized journalistic integrity over sensationalism, offering the residential real estate brokerage industry a fact-based and trusted source of information.

Stefan Swanepoel, an immigrant from South Africa who moved to San Diego in 1994, has spent the past three decades methodically transforming the way the industry monitors itself. After settling in California—where he spent two formative decades in Orange County—Swanepoel built a national reputation as one of real estate’s most respected analysts, a best-selling author of more than 50 books and reports, and now, the architect behind one of the industry’s most disruptive media ventures: Real Estate News.

The Journey: From Immigrant to Industry Authority

Swanepoel’s story begins with a drive to make a difference. He arrived in the United States with a young family and a sharp, strategic mind—someone who could spot trends and patterns where others often did not. Able to distill complexity into clarity, he gradually became the go-to advisor for executives, associations, and brokerages navigating a rapidly evolving residential real estate landscape.

Through his annual reports and studies, Swanepoel emerged as the leading strategist and information provider in residential real estate. Year after year, he tackled the industry’s most pressing topics, producing reports that set new standards in accuracy and comprehensiveness. Among his most recognized works are the Swanepoel Trends Report—an award-winning annual publication that has served as the industry’s bellwether since 2006—the DANGER Report, commissioned by the National Association of Realtors and exclusively researched and written by Swanepoel, and the Real Estate Almanac, a definitive resource mapping the structure of the brokerage ecosystem every year since 2020.

But even as he chronicled the industry's transformation, he identified another shortcoming: the established news channels that once informed the industry could no longer keep pace with change and became fragmented and unreliable.

Raising the Standard: Objective Journalism for Real Estate

For decades, industry news was dominated by trade publications steeped in sponsorships, pay-to-play placements, and editorial slants that reflected advertisers’ interests more than readers’ need for unbiased news. Objectivity gave way to promotion. Substance was diluted by spin.

Recognizing the need for fact-driven, agenda-free reporting, Swanepoel set out to raise the bar. He envisioned a news service that would uphold the same integrity, precision, and independence as his research—and in 2022, he launched it.

That vision became Real Estate News (REN), launched under the premium domain realestatenews.com—a URL Swanepoel had owned for 25 years. The format was clear-cut: fast, concise, daily reporting tailored to the busy real estate professionals. Each story was written in a concise, bulleted format. No sponsorships. No paid placements. No unnecessary fillers.

It was a bold departure from the industry’s status quo—and exactly what most people wanted. In just three years, Real Estate News has become one of the top two national news services in the residential real estate space. It now boasts tens of thousands of subscribers and millions of annual views and readers. Many major organizations, such as the Houston Association of Realtors, the Austin Board of Realtors, CRMLS, Stellar MLS, and global franchises like RE/MAX, have made REN their preferred news service.

But it’s not just what Real Estate News avoids—it’s what it delivers.

Built for the Real Estate Professional

Real Estate News produces brief but substantive updates. Headlines are not bait-and-switch, but appropriate. The tone is professional, unbiased, and geared entirely toward the reader.

The result is a platform that consistently breaks stories ahead of the curve, with sharper context and cleaner reporting. From commission lawsuits and MLS consolidations to regulatory changes and M&A activity, Real Estate News has become the real-time intelligence layer for a profession under pressure.

Swanepoel understood that real estate professionals don’t have time to wade through bloated ramblings or thinly veiled advertorials. They want the news—fast, factual, and relevant. And if it is not newsworthy, then don’t publish it.

A California Story Worth Telling

Since, it was launched in 2022 Real Estate News has earned a reputation for trustworthiness. Real Estate News is showing the real estate professionals what quality journalism looks like: clear, concise, and uncompromised.

Stefan Swanepoel’s journey from a South African immigrant to real estate oracle and media innovator is a California story of reinvention. As the real estate industry undergoes sweeping changes—from commission lawsuits to structural reforms— Real Estate News is playing its part: ensuring real estate professionals stay informed, grounded, and prepared for what comes next.

Media Contact
Company Name: swanepoel
Contact Person: Pam
Email: Send Email
Country: United States
Website: https://www.swanepoel.com/

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.