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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Smilejet: Revolutionizing Customer Insights with a Cutting-Edge Digital Experience Platform

Smilejet: Revolutionizing Customer Insights with a Cutting-Edge Digital Experience Platform

The Netherlands - In a world where customer expectations are at an all-time high, businesses need smarter ways to understand their audiences. Enter Smilejet, a forward-thinking software company dedicated to helping organizations gain deep insights into what people truly want and need. With a mission to simplify customer feedback collection and analysis, Smilejet is setting a new standard for customer-centric innovation.

A Journey from Simplicity to Innovation

Smilejet's story began in 2012, when a group of passionate web designers recognized a growing demand for online form solutions. At that time, building forms for websites was a cumbersome process, and businesses struggled to implement effective contact, order, and signup forms. Seeing an opportunity, the team developed a generic form builder service, which soon gained popularity across The Netherlands. What started as a side project quickly became an essential tool for businesses looking to streamline their digital interactions. Also, it's possible to create Net Promoter Score Surveys.

Fast forward to 2022, the team at Smilejet realized that organizations needed more than just simple forms—they needed real insights. With the rise of digital transformation, businesses, marketers, UX/UI professionals, growth hackers, and researchers needed a better way to understand their customers at scale. Thus, Smilejet was born, providing cutting-edge solutions to help companies truly listen to their audiences.

A Mission to Understand and Empower

The modern digital world is fast-paced and ever-changing, making it crucial for businesses to stay ahead of customer expectations. Smilejet is built on a mission to help organizations navigate this evolving landscape by making it easier to collect, analyze, and act on customer feedback.

“Today, customers demand seamless experiences. Businesses that listen and adapt to their needs will thrive,” says the Smilejet team. “We help companies connect the dots between where customers are and why they feel the way they do.”

With Smilejet, organizations can:

  • Capture feedback effortlessly from customers, employees, and other key audiences.
  • Gain valuable insights to make data-driven decisions.
  • Improve user experiences by understanding customer pain points.
  • Stay competitive in a rapidly evolving digital world.


How Smilejet Stands Out

What makes Smilejet unique is its focus on customer-centricity and ease of use. Unlike traditional survey and analytics tools, Smilejet is designed to be intuitive and accessible to everyone, from marketing teams to product designers. The platform empowers users to collect actionable insights without the need for complex setups or technical expertise.

Key features of Smilejet include:

  • Seamless data collection through engaging and interactive forms.
  • Real-time analytics to track trends and identify opportunities.
  • User-friendly interfaces that make creating surveys effortless.
  • Scalability to accommodate businesses of all sizes, from startups to enterprises.


As businesses continue to navigate digital transformation, Smilejet is committed to continuous innovation. The company is actively expanding its capabilities to provide more advanced data visualization, AI-powered insights, and integrations with popular marketing and customer experience tools.

“We are just getting started,” says the Smilejet team. “Our goal is to become the go-to solution for companies that truly want to understand their customers and deliver the best possible experiences.”

Get in Touch

For businesses looking to elevate their customer insights and improve their digital experiences, Smilejet offers the perfect solution. To learn more, visit www.smilejet.com or reach out to the team at hello@smilejet.com

About Smilejet:

Smilejet is a customer-centric software company dedicated to helping businesses understand what people really want and need. Originally launched as a form builder service in 2012, Smilejet has since evolved into a comprehensive insights platform used by marketers, UX/UI professionals, growth hackers, and researchers. Based in The Netherlands, the company is on a mission to empower organizations with the tools they need to create frictionless digital experiences.

Media Contact
Company Name: Smilejet
Contact Person: Ralph Van Der Sanden
Email: Send Email
Country: Netherlands
Website: https://www.smilejet.com

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