Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Build Better Journalist Relationships with These Three Tips from ACCESSWIRE

RALEIGH, NC / ACCESSWIRE / December 1, 2023 / It's reported that journalists receive anywhere between 20 to 30 cold pitches a day.

With this constant rush of messages to their inbox, ACCESSWIRE a newswire service standout that provides regional, national and global news to thousands of clients worldwide, understands that brands must work harder and smarter to stand out.

"A key component of earning media mentions is the relationships brands have with journalists," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "Creating and maintaining strong relationships with journalists leads to those brand-building opportunities companies need to stay relevant and top of mind."

ACCSSWIRE offers three actionable tips brands can use today to start building journalist relationships:

Find the right contact - The first step is making sure the contact information for a journalist is current. Brands that pitch a journalist on a beat they no longer cover look unprepared. This unpreparedness can tarnish their perception of a brand.

Research the journalist - Brands should customize their media pitches to cater to the recipient of the message. This means looking back at the journalist's past articles and forming a connection between the brand's story and the journalist's work. This level of research and customization goes a long way in the eyes of a journalist.

Keep it simple - Media pitches should be concise. Start by creating a clear, direct, and compelling subject line, and in the body of the email get your point across in three to four sentences.

To learn more about ACCESSWIRE's press release distribution services visit accesswire.com

###

About ACCESSWIRE/Issuer Direct Corporation

Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com.

Issuer Direct Corporation Media Contacts:

Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com

Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com

SOURCE: ACCESSWIRE



View source version on accesswire.com:
https://www.accesswire.com/812263/build-better-journalist-relationships-with-these-three-tips-from-accesswire

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