Star Power with Strategy: How Mixed Martial Arts Group Ltd. (NYSE: MMA) Plans to Command the Octagon

August 20, 2025 at 14:55 PM EDT

NEW YORK, NY / ACCESS Newswire / August 20, 2025 / In combat sports, influence matters just as much as impact-and for stakeholders, that combination can be transformative. Mixed Martial Arts Group Ltd. (NYSE American:MMA) is proving it. With UFC icons Conor McGregor and now board member Laura Sanko lending visibility and credibility-alongside a leadership team personally invested in performance-MMA is building the connective platform to turn martial arts from niche tradition into a global business powerhouse.

McGregor's global reach brings instant attention; Sanko's credibility as a commentator, black belt, and trailblazer brings trust and inspiration. Meanwhile, CEO Nick Langton and Chairman Vaughn Taylor have put their money where their mouths are, converting six-figure loans into equity to align their upside directly with investor success. That's influence backed by execution-and it's arriving just as martial arts is poised to grow into a $171 billion global market with over 500 million practitioners.

From Star Power to Scalable Infrastructure

What makes this story compelling isn't just the star names attached. It's that MMA has the infrastructure to capture and compound the opportunity. Its flagship platform, BJJLink, provides martial arts academies with modern tools: membership systems, billing, scheduling, performance analytics, and communications, all integrated in one platform. It's more than software; it's the digital backbone transforming martial arts from a fragmented hobby into a thriving, connected marketplace.

The proof is in the numbers: for the seven months ending July 31, BJJLink posted 128% annualized revenue growth, with SaaS subscriptions up 188%. These aren't vanity metrics-they're evidence that the platform is sticking. As Langton said in a recent interview, "Our mission is to build a fully connected martial arts ecosystem... creating tools and pathways for millions of participants around the world to engage."

Momentum behind MMA's mission is being accelerated by high-profile partnerships. UFC GYM has selected BJJLink as its technology backbone for its Brazilian jiu-jitsu franchise rollout, with 45 new locations set to open in 2025. Each new academy isn't just another dojo-it's a recurring-revenue unit hardwired to MMA's platform. And with the UFC's multi-billion-dollar broadcast rights deal set to begin in 2026, the sport is on the cusp of surging visibility. MMA is positioned to catch that wave, bridging credibility with McGregor's brand firepower, Sanko's respected voice, and the company's operational execution.

Commanding the Octagon-And the Market

The genius of MMA's approach is its ability to expand beyond jiu-jitsu into other martial arts disciplines, e-commerce, and advanced engagement platforms. Each new layer extends reach across the $171 billion global martial arts economy, transforming MMA into the connective tissue of an industry with more than 500 million practitioners worldwide.

At its core, MMA is harnessing the same dynamic that propelled Conor McGregor's career: transforming attention into engagement, and engagement into value. But this time, it's not just one fighter-it's an entire ecosystem. With SaaS growth, UFC partnerships, star power, and leadership with skin in the game, MMA isn't simply riding the cultural wave of martial arts-it's shaping it.

As Langton put it, "The next decade will see martial arts rise from fragmented tradition to global cultural and commercial powerhouse. Our job is to make sure MMA is the platform that makes that transition possible." For investors, that convergence of momentum, infrastructure, and credibility makes MMA more than just another stock ticker-it's a chance to own the infrastructure of a sport ready to command the octagon.

*Published with permission from Hawk Point Media Group, Llc.

Sources and references:

Grand View Research, Martial Arts Industry Growth Outlook 2028
IBISWorld, Global Martial Arts Studios Market Size & Growth Trends
Statista, Global Martial Arts Participation Rates
https://ir.mma.inc/news-events/press-releases
https://x.com/thenotoriousmma?lang=en
https://www.wellnessliving.com/blog/martial-arts-industry-statistics/
https://d1io3yog0oux5.cloudfront.net/_d442bdf4d5d89ea57cea976fdd092cbd/mma/db/2271/21509/pdf/MMA.inc+Corporate+Presentation+February+2025.pdf
https://ir.mma.inc/sec-filings/all-sec-filings
https://www.theguardian.com/sport/2025/aug/12/ufc-landed-a-77bn-deal-with-paramount-but-is-dana-whites-trump-bond-a-liability

Disclaimer:
This content is based on information available and believed to be accurate at the time of writing. It is intended for informational and editorial purposes only and should not be construed as investment advice. Readers are encouraged to conduct their own due diligence before making any investment decisions.

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan," "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

For more information, visit www.mma.inc or follow MMA on social media.

EMAIL Contact For This Content:

info@hawkpointmedia.com

Additional Disclaimers and Disclosures: This presentation has been created by Hawk Point Media Group, Llc. (HPM) and is responsible for the production and distribution of this content. This presentation should be considered and explicitly regarded as sponsored content. Hawk Point Media Group, LLC. has been compensated five thousand dollars via wire transfer from IR Agency, Inc. to create and syndicate this content as part of a more extensive digital marketing program by IR Agency, Inc. Accordingly, this content may be reused and syndicated beyond the channels used by Hawk Point Media, LLC. This disclaimer and the link to the broader disclosures must be part of all reproductions. The compensation received creates a conflict of interest because the content presented may only provide a favorable viewpoint of the company featured. The contributors do NOT buy and sell securities before and after any article, report, or publication. HPM holds ZERO shares and has never owned stock in Mixed Martial Arts Group Ltd. The information in this video, article, and related newsletters is not intended to be, nor does it constitute, investment advice or recommendations. Hawk Point Media Group, Llc. strongly urges you to conduct a complete and independent investigation of the respective companies and consider all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. Never take opinions, articles presented, or content provided as the sole reason to invest in any featured company. Investors must always perform their own due diligence before investing in any publicly traded company and understand the risks involved, including losing their entire investment.

SOURCE: Mixed Martial Arts Group Ltd.

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Star Power with Strategy: How Mixed Martial Arts Group Ltd. (NYSE: MMA) Plans to Command the Octagon

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