Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Business Growth Mentor Amy Posner Reveals Three Steps to Increasing Customer Lifetime Value on the Tiny Marketing Podcast

Amy Posner, a business growth mentor for creative freelancers, recently appeared on the Tiny Marketing Podcast with Sarah Noel Block. In the interview, Amy shared three actionable insights for entrepreneurs who want to build stronger, longer-lasting, more profitable client relationships. 

Key takeaways from the conversation include:

  • The importance of building trust in relationships from the lead generation stage
  • Implementing a “gateway offer” to uncover clients’ full scope of needs
  • Providing ongoing value through regular check-ins, revisions, and optimization sessions.

In the episode, Amy, who is also a successful entrepreneur with over 30 years of experience, emphasizes the significance of authenticity and generosity in client relationships. “Be generous, be yourself, and be willing to have conversations with people and build relationships,” Posner advises. 

Amy says entrepreneurs who want to build stronger client relationships should focus on a few key communication strategies. Those strategies include showing up as their authentic selves in business, getting invested in their clients’ businesses, and focusing on relationships rather than transactions.

The conversation also highlights the value of excellent customer service and its impact on CLV. Amy says, “People will pay really well to be well taken care of. Don’t forget that. That time you spend on [client experience], you will get paid for. You don’t get paid for it immediately or as a particular activity, but you can bake it all into your pricing.”

To listen to Amy Posner’s appearance on Tiny Marketing, visit: https://podcasts.apple.com/gr/podcast/ep-74-three-steps-to-increase-customer-lifetime-value/id1593468743?i=1000655295073

About Amy Posner

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. 

Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.

Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others

In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.

https://amyposner.com/

 

 

 

 

 

 

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