About Us

Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

Laser Focus World Membership

Never miss any articles, videos, podcasts, or webinars by signing up for membership access to Laser Focus World online. You can manage your preferences all in one place—and provide our editorial team with your valued feedback.

Magazine Subscription

Can you subscribe to receive our print issue for free? Yes, you sure can!

Newsletter Subscription

A Laser Focus World newsletter subscription is free to qualified professionals:

The Daily Beam

Showcases the newest content from Laser Focus World, including photonics- and optics-based applications, components, research, and trends. (Daily)

Product Watch

The latest in products within the photonics industry. (9x per year)

Bio & Life Sciences Product Watch

The latest in products within the biophotonics industry. (4x per year)

Laser Processing Product Watch

The latest in products within the laser processing industry. (3x per year)

Get Published!

If you’d like to write an article for us, reach out with a short pitch to Sally Cole Johnson: [email protected]. We love to hear from you.

Photonics Hot List

Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Social Media

Bluesky • Facebook • Instagram • LinkedIn • YouTube

Meet the Laser Focus World Team

Editorial

Sales

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology
My Watchlist
Indicators
Industrial Laser Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

James Brown, CEO & Founder of Business Accelerator Institute and Perseverance Squared,  Interviewed on the Influential Entrepreneur Podcast

By: Authority Press Wire

Listen to the interview on the Business Innovators Radio Network: Interview with James Brown, CEO & Founder of Business Accelerator Institute and Perseverance Squared

In this episode of Influential Entrepreneurs, host Mike Saunders welcomes James Brown, the CEO and founder of Business Accelerator Institute and Perseverance Squared. James shares his inspiring journey from a challenging upbringing to becoming a lawyer, emphasizing the importance of perseverance—a key trait discussed by Napoleon Hill in “Think and Grow Rich.” He recounts how his parents doubted his ability to succeed after he announced his marriage at 19, motivating him to prove them wrong. Working tirelessly at General Motors while pursuing his education, James illustrates the dedication it takes to achieve one’s goals.

In the world of marketing and sales, grasping the emotional triggers of potential clients is essential. As discussed in the podcast episode with James Brown, individuals are often more motivated to avoid pain than to seek gain. This insight can profoundly shape how businesses develop their marketing strategies and sales techniques.

James emphasizes that the emotional side of the brain plays a critical role in decision-making. While many believe they make logical choices, the reality is that emotions drive our decisions. When confronted with a problem, such as the threat of foreclosure, individuals are not only worried about losing their home; they are also dealing with deeper emotional fears, including the embarrassment of failure, the impact on their family, and the upheaval of their children’s lives.

The podcast highlights a fundamental truth: people will go to greater lengths to avoid pain than to seek gain. This principle can be effectively leveraged in marketing messages. For instance, instead of simply stating, “We can help you stop foreclosure,” a more impactful approach would be to frame the message around the emotional pain of losing a home: “Are you about to lose your home and can’t tell your family you’re going to live on the street?” This type of messaging resonates more deeply with potential clients, prompting them to take action.

To connect effectively with potential clients, businesses should focus on crafting marketing messages that address these emotional triggers. Here are some strategies based on the insights James shared:

  1. Identify Pain Points: Understand the specific fears and challenges your target audience faces. This requires delving into their emotional state and recognizing what keeps them up at night.
  2. Paint a Vivid Picture: Use storytelling to illustrate the consequences of inaction. For example, describe the potential fallout of foreclosure, such as the loss of stability for their family and the emotional toll it takes.
  3. Paint a Vivid Picture of Their Future: Spell out what the best case scenario is and how great that will be for them, then offer solutions
  4. Build Trust: Establish credibility through social proof and testimonials. As James mentions, sending a series of emails that provide value and reinforce your expertise can help build trust and reduce anxiety about the decision to engage your services.
  5. Engage Emotionally: During sales conversations, focus on emotional triggers by asking questions that elicit feelings. For instance, inquire about what losing their home would mean to them and their family, and then discuss the best-case scenario if they choose to work with you.

James shared: “The emotional side is where we make decisions… we make decisions based on emotion.”

Video Link: https://www.youtube.com/embed/t_SUrxqqFUM

 

About James Brown

James is the CEO/Founder of Business Accelerator Institute and Perseverance Squared where he is a business consultant with a strong background in law. He launched his first business in 1994 and rapidly expanded to multiple top-performing locations reaching $8M in annual revenue. In 2014, James transitioned to coaching, guiding over 350 business owners to significant growth through strategic management and marketing. As a fractional CEO/SLFU Program Manager at How To Manage a Small Law Firm, he launched Small Law Firm University, growing it to $3 million in revenue within a year, and developed a CMO program that generated an additional $2 million annually. With a Business degree from Lindenwood University and a JD from St. Louis University, James is a recognized industry expert and co-author of the best-selling book Shift Happens. He has earned numerous accolades for his legal expertise and business acumen.

 

Learn more: https://businessaccelerator.institute

https://www.linkedin.com/in/businessacceleratorinstitute/  

 

 

 

 

 

More News

View More
These 3 Mega-Cap Giants Just Increased Dividends by 7% or More
Via MarketBeat
Tickers AAPL BTI JPM MO MSFT PM
3 Quantum Computing ETFs to Know—And Why 2 Don't Hold D-Wave
Via MarketBeat
Topics ETFs
Tickers ARQQ IONQ PTF QBTS QTUM RGTI
Forget Tariffs, Landstar and West Fraser Can Still Rally
Via MarketBeat
Topics World Trade
Tickers LSTR WFG
Is Super Micro Next in Line for a Big AI Takeover?
Via MarketBeat
Topics Artificial Intelligence
Tickers INTC NVDA SMCI
Tesla: 3 Reasons October’s Earnings Will Make or Break the Stock
Via MarketBeat
Tickers TSLA
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.