Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Laser Focus World produces a video newscast that gives a peek into what’s happening in the world of photonics.

Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

Recognition of Honor: A New Standard for Professionals Who Serve with Integrity and Impact

Carol A Santella, a Strategic Recognition Positioning Advisor, is leading that shift with the proprietary method that honors the human side of excellence.

“It’s not about being featured,” Santella explains. “It’s not a marketing gimmick or pay-to- play exposure. It’s about honoring professionals and firms whose work stands out, not just because of results, but because of how they lead, treat people and show up in their communities.”

Through campaigns like “The Recognition of Honor,” “The Recognition Effect,” “The Distinguished Authority Positioning Blueprint” and “The Paragon Award,” Santella’s work  positions professionals for what she calls a true mark of distinction -not only for how they appear, but also for who they are. These methods are crafted to reflect a professional’s true integrity, values and contributions.

While all this visibility often translates into more client trust and opportunity, it’s the emotional resonance that leaves the deepest impression.

“Recognition with honor is so much more than just acknowledgment,” she shares.  “It reaches into the heart of a person’s, firm’s or business’s core. It creates transformation that traditional marketing, branding, or PR simply can’t touch.”

Now open to a select number of elder law professionals, attorneys, healthcare leaders and values-based firms, this unique approach to recognition is raising the bar.

Words from others:

“The energy in our office has changed ever since we implemented ‘The Recognition Effect.’ It carried over into the community in such a unique way, the likes we have never seen, that their perception and interaction was markedly evident. Carol is a definite unfair advantage.”

Her evergreen credibility strategies enhance our marketing efforts, multiplying their effectiveness, turning recognition into a competitive edge.”

To learn more or to recognize someone, a team, firm or business whose work deserves this level of distinction, you can visit: https://smallbusinessacceleration.com/honor or contact Carol A Santella at 412-681-1105.

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