Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast

Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

New App Empowers Financial Advisors to Build Instant Credibility Online That Converts Prospects Into Clients

Denver, CO.  Financial advisors struggling to stand out in today’s noisy, competitive marketplace now have a powerful new tool at their fingertips. Authority HUB™, a newly launched app software solution developed by marketing strategist and best-selling author Mike Saunders, helps financial professionals build trust and credibility instantly, without relying on social media, video marketing, or paid ads.

Designed for independent financial advisors, Authority HUB™ acts as a branded online hub highlighting each advisor’s Authority Positioning Portfolio®—including podcast interviews, TV appearances, press features, books, events, and more. The platform is built to eliminate what Saunders calls the Authority Trust Gap™—the disconnect between a professional’s actual expertise and the prospect’s perception of it.

“When your prospects Google you, they either see a credible authority or just another sales rep,” said Saunders. “Authority HUB™ ensures they see a trusted expert—every time.”

Because affluent families and business owners are skeptical, they tune out marketing noise but respond to perceived authority. When advisors highlight their Authority Positioning Portfolio® using Authority HUB™, they gain the psychological edge that immediately lowers sales resistance, increases appointment conversion rates, and boosts client referrals by doing the credibility-building for them.

“What this will do for you is transform how prospects see you,” Saunders added. “Instead of being just another advisor, you’ll become the go-to expert your clients feel proud to refer.”

Authority HUB™ is available now with a 30-day free trial and requires no credit card to get started. To learn more or experience a demo, visit www.MyAuthorityHUB.com.

 

About Mike Saunders, MBA
Mike Saunders is the author of Authority Positioning For Financial Professionals and host of the Influential Entrepreneurs® podcast, with over 1,500 expert interviews published. He helps independent financial professionals attract ideal clients by enhancing their trust and credibility through the development of an Authority Positioning Portfolio. Through his proprietary MASS Authority™ methodology, Mike has helped hundreds of advisors establish unshakable credibility using podcasts, PR, and publishing.

Learn More: www.MikeSaunders360.com

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