This year, Linyi City in Shandong Province has prioritized the internationalization of its marketplace as the “number one project” for high-quality development. The city has innovatively proposed and adhered to the overall strategy of “one shoulder pole supporting both ends.” This approach focuses on facilitating international logistics as the “shoulder pole,” with the domestic side emphasizing the nurturing of foreign trade entities, while the overseas side prioritizes the establishment of overseas marketplaces and warehouses as key hubs. The entire city is united in effort through the “Hundred Groups, Thousand Enterprises: Marketplace Going Global” initiative, accelerating the expansion of “Linyi Manufacturing” into the global market.

A surge in enterprises going global has yielded impressive results. Shandong Haoduobao Supply Chain Co., Ltd. quickly established a presence in Angola after participating in an African trade fair with the Linyi marketplace group, opening new stores in rapid succession. Similarly, Shandong Lanhua Group continues to export high-quality home and outdoor products to its overseas marketplace in Malaysia, with plans to host further exhibitions in South Korea to deepen its reach in the RCEP market.

“Dual Efforts” to Expand International Markets. Linyi is actively organizing enterprises to “go out” and participate in overseas trade activities, having hosted 44 events in 25 countries in the first half of this year, with a total of 812 enterprises participating. The city is also making significant efforts to “bring in” foreign merchants, welcoming 17,200 international buyers in the same period, with an intended transaction value of 9.12 billion yuan. The fourth RCEP (Shandong) Import Expo held in June attracted 348 companies from 66 countries and regions, with 5,000 professional buyers, expanding the international “circle of friends” for the Linyi marketplace.

New Business Models Inject New Momentum for Going Global. Linyi is vigorously cultivating new foreign trade entities, currently boasting 60 key foreign trade leading enterprises and an additional 1,260 new cross-border e-commerce entities. In the first half of the year, the “market procurement + cross-border e-commerce” import and export value achieved through foreign trade service platforms reached 55.16 billion yuan, ranking first in Shandong Province. Strong policy support is a crucial backbone, with 80 million yuan in special funding and 22 robust policies assisting enterprises in their overseas endeavors.

The continuous smooth operation of international logistics is a solid foundation for the marketplace’s global expansion. An integrated international logistics system encompassing “road, rail, air, and water” is being rapidly constructed, fostering 53 international road transport companies that have completed 1,100 trips. The China-Europe freight trains have dispatched 226 trains, marking a 2.72% increase, providing robust support for Linyi’s marketplace to deeply integrate into domestic and international dual circulation and explore new opportunities in the global market.