Laser Focus World is an industry bedrock—first published in 1965 and still going strong. We publish original articles about cutting-edge advances in lasers, optics, photonics, sensors, and quantum technologies, as well as test and measurement, and the shift currently underway to usher in the photonic integrated circuits, optical interconnects, and copackaged electronics and photonics to deliver the speed and efficiency essential for data centers of the future.

Our 80,000 qualified print subscribers—and 130,000 12-month engaged online audience—trust us to dive in and provide original journalism you won’t find elsewhere covering key emerging areas such as laser-driven inertial confinement fusion, lasers in space, integrated photonics, chipscale lasers, LiDAR, metasurfaces, high-energy laser weaponry, photonic crystals, and quantum computing/sensors/communications. We cover the innovations driving these markets.

Laser Focus World is part of Endeavor Business Media, a division of EndeavorB2B.

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Following the Photons: A Photonics Podcast dives deep into the fascinating world of photonics. Our weekly episodes feature interviews and discussions with industry and research experts, providing valuable perspectives on the issues, technologies, and trends shaping the photonics community.

Editorial Advisory Board

  • Professor Andrea M. Armani, University of Southern California
  • Ruti Ben-Shlomi, Ph.D., LightSolver
  • James Butler, Ph.D., Hamamatsu
  • Natalie Fardian-Melamed, Ph.D., Columbia University
  • Justin Sigley, Ph.D., AmeriCOM
  • Professor Birgit Stiller, Max Planck Institute for the Science of Light, and Leibniz University of Hannover
  • Professor Stephen Sweeney, University of Glasgow
  • Mohan Wang, Ph.D., University of Oxford
  • Professor Xuchen Wang, Harbin Engineering University
  • Professor Stefan Witte, Delft University of Technology

HCLSoftware Launches a Brand-New Positioning of Fueling the Digital+ Economy

HCLSoftware, a division of HCL Technologies (HCLTech), launched its new brand identity and logo, positioning of Fueling the Digital+ Economy. The brand-new positioning of this $1 billion+ software company reflects its commitment to customers and prospects in helping them thrive in a rapidly changing environment.

The company’s new HCLSoftware brand and logo will represent its four areas of expertise — AI and Intelligent Automation, Data, Analytics and Insights, Digital Transformation, and Enterprise Security – fueling the Digital+ economy.

“In just a few years, we’ve built a software company that proudly powers 66% of the Fortune 100 and 45% of the Fortune 500 — and we look forward to meeting the challenges and opportunities of our expanding markets and our ever-changing world,” said Rajiv Shesh, Chief Revenue Officer at HCLSoftware. “Now our strategy is evolving to fuel our next phase of growth and prepare for the data-driven, technology-rich, future-facing Digital+ economy.”

The company uses world-leading marketing platforms, empowering its teams to be Digital+ and creating partnerships on a global scale that will transform its market presence and drive engagements with radically new experiences.

“These four areas of expertise also offer us an opportunity to rethink how we market and communicate — especially in the wake of the pandemic, which forced businesses to become more digitally focused, changing our approach to interaction and collaboration forever,” said Dario Debarbieri, VP and Head of Marketing of HCLSoftware.

Watch this brand video – HCLSoftware Works to Make the IMPOSSIBLE Possible - https://youtu.be/ECe-T-IyVzE

About HCLSoftware

HCLSoftware, a division of HCLTech, develops, markets, sells, and supports software for digital transformation, data, analytics and insights, AI and automation, and enterprise security. HCLSoftware is the cloud-native solution factory for enterprise software and powers millions of apps at more than 20,000 organizations, including more than half of the Fortune 1000 and Global 2000 companies. HCLSoftware's mission is to drive ultimate customer success through relentless product innovation. https://www.hcltechsw.com/

We’ve built a software company that proudly powers 66% of the Fortune 100 and 45% of the Fortune 500

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